Richard Lund Email & Phone Number

Fairmont, Minnesota, United States

Jackson, Minnesota, United States

Managing all aspects of marketing for multiple product lines and verticals. Key activities include: Managing and creating Google Ads campaigns, Media Buying (Print and Digital) for multiple product lines, Creative Director for outsourced content production, In-house video production, Social Media Management, Brand Management, and Event Management.

Fairmont, Minnesota, United States

Managed variety of marketing activities for local, private Catholic school as a means to increase awareness and drive registration. Activities included: media purchasing, content creation, social media planning and execution, liaison between school and media, master of ceremonies at fundraising event.

Fairmont, Minnesota

• Project Manager and cross-functional global team leader responsible for all areas of exhibition management in the US, Canada and UK Responsibilities include integrated pre and post show marketing campaigns to increase brand recognition and improve product sales across the key verticals including: Transportation & Logistics, Waste & Recycling, Food Processing, Agribusiness and Pharmaceuticals.• Project Manager for corporate conference for direct and indirect sales channels running consecutively in 2 separate venues with a budget in excess of $250,000 and attendees from around the world. Project required high level of confidentiality and ability to communicate across all levels from senior management and subject matter experts to outside vendors and technical experts.• Content Creator in writing, editing, proofreading and publication of product collateral for print and web. Projects have required collaborating with Product Managers and SMEs as well as outside vendors.• Digital Video Producer for product demonstration and training videos including scripting, recording and editing videos published to web.• Team Advisor for Market Segmentation Project involving extensive Spanish language translation, face-to-face VOC interviewing of distributors and non-distributors in Mexico, reporting on findings and making recommendations based on these findings.• Team Leader for lead processing of inbound leads from variety of channels including website and print advertising. In addition to communicating with potential customers and Regional Sales Professionals, my responsibilities also included training additional team members and Inside Sales staff.• Team Member in global implementation and transition from simple database to CRM system. As a core team member in the implementation process, I was the primary contact in North America for developing the current process based on input from Regional Sales Professionals.

Fairmont, Mn

• Team member in the production of technical and user manuals for a range of industrial and agricultural weighing products. Manuals were written in Adobe Framemaker and published as PDFs. • Core team member in creation of global writing and publication standards. These standards addressed key areas including varying paper sizes between countries, naming conventions and audience-appropriate language.• De facto Alpha and Beta Tester during product development. As manuals were created prior to product release, I verified that the products performed within specification and recorded deviations when discovered.• Technical Liaison working directly with engineering and other technical subject matter experts to identify common pinch points and reduce inbound technical support calls.• In-house Spanish Translator responsible for translating software help files into Spanish. This project required extensive use of SDL Trados as well as off hour teleconferencing and online meetings with primary author in India.

Fairmont, Mn

• Team Member responsible for providing technical support, troubleshooting and problem solving to distributor and end-user customers. • Technical Trainer for field technicians and third party service providers. • Maintained database of product issues, customer complaints and praises for review with Product Managers and Sales Managers.

Fairmont, Mn

• Primary customer contact for all Spanish-speaking customers. • Technical translator providing simultaneous English-Spanish-English translation via telephone and email correspondence. • Inbound sales order processing.

Houston, Texas Area

• Primary contact for customers looking for specialized veterinary care for wide range of pets. I was responsible for appointment scheduling and charging customers appropriately.

Saltillo Area, Mexico

• Teacher Trainer responsible for training Mexican teachers in established teaching techniques and best practices with regards to Teaching English as a Foreign Language. Additional activities focused on improving core English skills of established or potential English teachers. • English Teacher for adult professionals responsible for teaching adults and young adults Basic, Intermediate and Advanced English.

Certificate, Social Media Marketing

Certificate focused on Social Media Marketing, Business Communications, and Email Marketing but also included general information.

Ba, Communications, Spanish

Activities and Societies: Forensics Team