Richard Roy Email & Phone Number

Ibiza, Balearic Islands, Spain

Leadership of Minisoft's global commercial & sales operations - areas of focus include multinational deals, marketing activities, media relationships, commercial partnerships and strategic growth & engagement of our worldwide firm network. I am a member of Minisoft's executive leadership team driving company strategy and future growth plans including leveraging multiple AI platforms to increase productivity and effectiveness in lead generation, appointment booking, current client and prospect engagement and licensing and contracting preparation and distribution.

Phoenix, Arizona Area

Phoenix, Arizona, United States

Head of Sales for NOAM and served as global lead for all key multinational client firms

Phoenix, Arizona, United States

London, United Kingdom

Exceeded Quota: Consistently surpassed targets, achieving between 120%+ of quotaRecord-Breaking Profitability: Spearheaded EMEA’s transformation with two consecutive years of record-breaking profitability through strategic partner development, rapid SaaS deployment, and multi-year deal negotiations.International Leadership: Managed and coached a high-impact partnership and sales network across EMEA, expanding to NOAM and LATAM, elevating regional performance through continuous mentoring of country managers, resellers, and sales consultants.SaaS Transition: Drove organizational growth by enabling the shift from a licensed model to SaaS subscription, ensuring long-term profitability and business sustainability.Operational Excellence: Designed and implemented a global forecasting tool, providing real-time insights into regional performance.Salesforce CRM Rollout: Led the deployment of Salesforce CRM across 18 countries over two years, streamlining operations, improving collaboration, and enhancing sales efficiency.Cross-Regional Collaboration: Fostered a collaborative ecosystem for marketing, lead generation, product development, and go-to-market strategies across regions, driving innovation and subscription-based selling success.

London, United Kingdom

Stanley Black & Decker is the world's largest tool company operating nearly 50 manufacturing facilities across America and more than 100 worldwide.My key clients - Jaguar Land Rover , Singapore Airforce , NSRI , British Airways , GE , GSK , Airbus , Ministry Of Defence , Arla Foods , Amazon, Government of Ghana, Qatar Airforce, Boeing. 6 and 7 figure project wins across Africa.Various record export deals and tenders won including the largest export deal in the European team.UK sales and global exporting role - I achieved export success through a network of distributors that I sourced and developed - this opened up key new markets and verticals in Asia & Africa.

London, United Kingdom

Mentoring, developing and coaching new sales executives to the business in all of BAT’S processes.Supported team members to a successful close, coaching on sales techniques and methodologies to move situations forward.Setting clear KPI’s and business objectives in line with company targets.Delivered full steps of the call training, objection handling, new business building, territory management, networking and all the usual BAT blue chip sales training.

London, United Kingdom

Started at BAT first in sales and business development managing accounts at Spar, Londis, Nisa, Costcutter and key wholesalers Booker and Bestway. Achieved in excess of 100% of target on all product launches at BAT.Project managed “Point Of Sale Project” saving BAT £8000 in further fees.Nominated in my first year for Trade Marketing Representative of the Year at BAT annual awards – finished in top 5 out of 140 sales professional’s at BAT UK.Winner of 4 consecutive Monthly sales incentivesGained 25% share on my territory against a target of 20%

London, United Kingdom

Sales and Distribution role working with Goldwells network of clients and wholesalers in the South East region. Managed 190 clients, promoted 12 global brands, and developed the South East London territory 22% YoYOver achieved on annual turnover targets with 2nd highest yearly growth in the southern team

Johannesburg, South Africa

Distribution into South African market and export sales into Sub Saharan Africa for Wetroks portfolio of commercial cleaning machines and products

Johannesburg, South Africa

Wholesale Sales, partner management and export distribution in South Africa and Sub Saharan Africa.Line management of merchandising and promotional staff. Point of Sale projects and product awareness event coordinationAmka is a leading manufacturer in Skin Care, Bath Care, Hair Care, Home Care, Perfumes, Deodorants and Sun Screens