Richard Test Email & Phone Number

Greater Boston

Danvers, Ma

Enhance current HMS Eliza population health solutions and design new ones, based on performance data, healthcare trends, customer needs, new technology capabilities, engagement with the healthcare system in diverse populations, and receptivity to different health care communication channels in those populations. Use behavioral science principles to speak to people through the right channel, at the right time, and in the right voice to ignite motivation and action.

Danvers, Ma

Design and write multichannel outreaches (Interactive Voice Recognition, email, SMS, Web) for healthplan and PBM members, helping them better engage and manage their healthWith the Health Engagement Design Team, ensure that healthcare consumers work closely with their physicians and health plans to receive needed tests and screenings in the desired time frame, as well as provide important information and education about specific health conditions (e.g., COPD, heart health, diabetes, hypertension, high cholesterol, childhood vaccinations)Through interactive outreaches, help patients stay compliant with their medications and provide resources to help with drug adherence

Boston, Ma

Pharmaceutical copywriter focusing on rare diseases and orphan drugs

Greater Boston Area

Design, write, and serve as copy editor for Web, email, SMS mobile, and IVR outreaches primarily for the healthcare industry with a secondary focus on the financial services sector Gather and synthesize research results of interactive activities aimed at both businesses and consumers; create compelling graphic presentations that “tell a story” and lead to messaging and brand recommendationsIdentify high-impact content for Web and email applications and distill complex medical, scientific, and technical information into engaging and persuasive copy

Designed voice-optimized outreaches (i.e. advanced speech recognition automated phone calls) for consumers/patients to promote health and wellness and maximize their use of the health care system.Wrote the actual call scripts and follow-up emails/letters/website information to ensure that the outreaches are successful, and patient outcomes are improved.Worked with analytics and data to determine engagement levels and success of the calls to continuously improve the outreach and patient outcomes -- all the while helping health care companies realize better HEDIS and STAR scores.

As a Marketing/Brand Communications Specialist, I analyzed both qualitative and quantitative market research to provide messaging and positioning direction for client companies and their products. In addition to brand recommendations and insights, I wrote copy to support marketing efforts across all channels, from Web to print.My most recent experience involved private online communities, analyzing community members' thoughts, insights, and contributions and providing the sponsoring company with in-depth reports that led to recommendations for new/enhanced products, high-impact messaging, and in general a better understanding of the consumer.Primary industries (both b2b and b2c): Healthcare, Financial Services, Retail, Technology

Managed private, online communities for market and brand research; clients included major healthcare companies and corporations in the financial services sector.

Co-founded interactive, brand, and direct marketing agency with two partners. Headed up the health care business focusing on biotech/biomedical, medical device, pharmaceutical and OTC, and Contract Research Organizations.

Senior marketing/brand strategist for integrating marketing group focsuing on Web presence for a variety of clients/markets.

Chicago, Il

Consulted with major global healthcare companies in diagnostics, pharmaceuticals, medical devices, hospital products, and OTC consumer healthcare to reposition their companies and products in the global marketplace.Created messaging, branding, and communications across all channels to support brand initiatives and improve market share.

Ba, English

Education

Achieved Certification to teach in Massachusetts secondary schools