Richard Thomas Email & Phone Number

London, Gb

London, England, United Kingdom

Senior commercial insight lead within Future plc. I use high quality data, derived from a variety of sources, to bring the passionate, high-intent audiences we reach around the world to life for our commercial partners, and our internal stakeholders.As the incredible Future growth story continues to be told, I believe we have a duty to not only reach more people, but to understand them deeply, and communicate their actions, desires, sentiment, and behavioural drivers to our commercial partners, so that they may effectively and authentically communicate with them via our platforms and premium brands.And, of course, we measure the impact of our work, and we take great pleasure in understanding exactly how a commercial insight team can make a tangible difference to the bottom line.Insight fuels our thought-leadership, it underpins our authority to speak honestly about the people we reach and inspire with our expert content, and it drives ROI via advertising, affiliates, e-commerce, and an array of trade marketing initiatives.

London, United Kingdom

Senior insight leader and practitioner at TI Media. Responsible for effective delivery of all insight-led activity, encompassing strategy, growth, and revenue generation. Active across all key areas of the business, including advertising sales (print, digital, social, creative media, affiliates), content/editorial, marketing/subscriptions, e-commerce.I am a senior leader within the Customer Strategy team, which incorporates insight, data, and analytics expertise, and is the strong voice of the customer within the organisation. The insight team uses multiple data sources in order to create result-driven, commercially actionable story-telling and narratives, linked to results. Our job is to speak the truth, and do it brilliantly. Some recent achievements:RESEARCH:I lead on creating flagship research projects to answer business challenges. The latest, 'Heart of Britain' is an award-winning deep-dive into a quietly-powerful and often misunderstood UK audience. Eight months post-launch, it has smashed Q3/Q4 ad revenue targets for this audience - https://www.heartofbritain.co.uk/'The Lens' - I launched and run this in-house, proprietary insight platform, which delivers high quality quant and qual insights across our millions of customers. Used in pitch responses carrying £10m ad revenue per yearEFFECTIVENESS - 'Campaign Effect' is another platform developed in-house to deliver comprehensive campaign performance metrics, across a variety of awareness, intention, and brand-love metrics. Underpins circa £6m/year ad revenue. Responsible for retaining, and winning new business.LEADERSHIP - I have worked collaboratively with key stakeholders across the business to instill a new ROI driven culture around insight activity. Everything we do has a measurable value. This has transformed how my team works, and how we are perceived in the business. This has been achieved against a backdrop of considerable change, and performance has remained outstanding.

London, United Kingdom

Head of Insight team at TI Media, the largest consumer magazine media owner in the UK. Providing high quality, strategic and tactical insight to support and grow advertising revenues of circa £90m, across a multi-platform, multi-channel, multi-format sell, covering over 40 iconic brands, and premium 3rd party network.Part of the wider Customer Strategy senior management team, and a key driver of the ‘One Customer Strategy’ initiative, combining the power of data, analytics, and insight to deliver value for the whole business. Responsible for leadership of 7-strong insight team, based in UK, and off-shore.This is a highly value-driven and ROI focused role, and I constantly strive to place insight on our key audiences at the heart of the ever-evolving TIUK proposition, across all areas of the business via multiple stakeholders. (Ads, editorial, content, digital, growth, marketing, affiliates, e-commerce.)

Saucy Horse is a small, innovative, and successful digital marketing agency, with impressive growth over a short period of time. I was approached by the owner to head up a brand new insight and business development function, and continue this growth story. The Saucy Horse ethos is built on being completely measurable and transparent, and ruthlessly ROI-focused on behalf of clients, whilst retaining an innovative, insightful and creative edge. It was a fantastic challenge.-Insight lead. Responsible for delivering client and audience insight in all new business pitches.-Created and implemented third party insight provision product for SMEs with limited or no insight/marketing function-Devised, commercialised and took to market a Digital Marketing Optimisation (DMO) offering – complete, 360 degree inbound digital marketing solution, aimed at identifying a client’s target audience, driving them to the client’s website as warm prospects, and converting them into transactional customers, then loyal advocates.-Created and executed a series of campaigns around the full Saucy Horse product offering, including; SEO, PPC, DMO, Video Marketing, social media management, web design and build, digital content creation (inc copywriting and blogging)-Responsible for small team comprising digital marketing manager, data scientist, digital marketing and insight assistants.

London, United Kingdom

Revenue responsibility for all insight-led commercial activityHead of Insight, Marketing, and Creative functionsDriving the insight-led agenda across sales and marketing functions Driving strategic and project-based initiatives from conception to commercialisation Day to day running of successful & respected Insight & Marketing teamDeveloped & implemented new insight-centric approach to sales & marketing strategy – consistently added fresh consumer insight & understanding of 10 million weekly readers and 18 million monthly online users Managed retained relationship with top London comms agency – Naked Communications Devised & implemented social media strategy from scratch, including design, tone of communications, targeting of key followers/friends, promotion, guideline document, training of staff – revenue generating within 2 months Set-up 3000-strong reader panel from scratch, primarily to offer pre/post/live campaign & ad testing & measurement for agencies & clients – measurability & accountability as standard – a local media first Development, delivery, and commercialisation of proprietary research projects – ‘Talk2Me’, ‘Players’, ‘Bees’- all providing brands with engagement and cut-through to our key audience segmentsFull budget control Influential positions on industry committees, including JICREG Technical Committee, and Regional Media Research ForumDeveloped, wrote and delivered cutting-edge presentations taking key revenue generating propositions to market in a unique style and tone Designed and created new company website and associated launch activities – drove huge uplift in agency trafficWrote and delivered highly successful and well-received insight-based training courses for all sales teams

Senior executive and business strategist within the national sales operation of Newsquest Media Group, one of the ‘big 4’ local media owners in the UK. Responsible for marketing a multi-media portfolio to national brands, and their media agencies, via an insight-based approach. Portfolio - 200 newspapers, 140 websites, a proprietary mobile platform, and numerous lifestyle magazines.

Senior strategic group role within small central marketing team of the largest regional media business in the UK. Responsible for end to end management of £1.5 million nationwide readership research project. As central function, responsible for implementing group marketing strategy within regions, through regional Heads of Marketing and Managing Directors.

Senior marketer within largest and most profitable regional Trinity Mirror business unit. Day to day responsibility for successful marketing team, directing sales support activity and significantly contributing towards tens of millions of pounds of revenue. Successfully set-up and implemented Southern part of award-winning and industry-renowned BEAMER (Brand Equity And Media Effectiveness Research).

Full day to day management of commercial and strategic marketing activities. Responsible for marketing support of eight distinct South East publishing businesses, multiple newsbrands, and hundreds of sales people, and propositions.

Commercial and sales support marketing management. Particularly successful in uniting a disparate team of individuals behind a common purpose.

Providing sales support presentations to the Trinity Mirror Southern sales teams, using a variety of research sources, industry data, and market intelligence.