Richard Lambert

Richard Lambert Email and Phone Number

Vice President Client Services at Epsilon, Automotive Agency, Retail | Data | CRM | Digital. @ Epsilon
irving, texas, united states
Richard Lambert's Location
Newmarket, Ontario, Canada, Canada
Richard Lambert's Contact Details

Richard Lambert work email

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About Richard Lambert

Marketing Communications | Brand & Retail Strategies | Results Driven Leader |C-Level Executive with more than two decades of experience in building brands and growing businesses with Original Equipment Manufacturers (OEM's) and Retailers in the Automotive sector. With a track record of success working with multinational organizations; in North America and UAE, providing unparalleled leadership in a fast-paced dynamic category.In 2007 as the practice lead I opened the doors at Epsilon Automotive Canada located in Toronto, an Automotive Marketing Communication agency responsible for all aspects of the business, day to day client management, product development, service delivery, thought leadership, new business development, financial management and planning. Skilled in creating effective multi-channel marketing strategies that achieve brand awareness, with a focus on acquisition and or retention management, while using innovative technology and strategies to uncover deep insights and to accelerate growth and results.Extensive experience managing and leading key stakeholders at two key levels in of the business - OEM's (Original Equipment Manufacturer), Senior level Management, to Automotive Retailer's Teams (Dealer Principals, Chief Financial Officers, GM's and Service Managers). I have the confidence and nimbleness to relate and engage at every key level of the auto category.Well versed and effective communicator with the ability to quickly establish a relationship of trust and transparency to drive revenue and exceed business objectives.Automotive marketing is my passion, creating big ideas, knowing more, doing more with data to drive better outcomes while providing relevant content to consumers ensures a transparent path from message to conversion. Customer centric thinking is critical to the entire automotive retail space.Areas of Expertise• Team Leadership - Ability to inspire and motivate teams• Over 25 years of automotive experience in Brand Management, Retail sales and Service in leading brands such as Daimler-Chrysler, General Motors (Chevrolet, Cadillac), Nissan, Toyota, Subaru, Hyundai and Jaguar Land Rover• Expert knowledge in Data Analysis, developing Multi-Channel Marketing Strategies / Customer Experience Management Programs and working with Direct Marketing and Digital solutions• Revenue Growth• Driving Operational Efficiencies and Transforming Culture

Richard Lambert's Current Company Details
Epsilon

Epsilon

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Vice President Client Services at Epsilon, Automotive Agency, Retail | Data | CRM | Digital.
irving, texas, united states
Website:
epsilon.com
Employees:
8045
Richard Lambert Work Experience Details
  • Epsilon
    Vice President Client Service ( Canadian Practice Lead)
    Epsilon Oct 2007 - Present
    Toronto, Canada Area
    The leader in outcome-based marketing, Epsilon has more than 50 years of experience providing the world’s top brands, agencies and publishers with award-winning data and technology. We enable marketing that’s built on proof, not promises™, across a suite of modular products spanning CRM, digital media, loyalty and email. Epsilon is positioned at the core of Publicis Groupe’s operations around the world.
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  • Pfaff Automotive Partners
    Senior Director Of Marketing
    Pfaff Automotive Partners 2006 - 2007
  • Saatchi & Saatchi Advertising
    Vice President, Group Account Director
    Saatchi & Saatchi Advertising May 2005 - Oct 2006
    Toronto, Ontario, Canada
    Positioning itself as The Ideas Company, Saatchi and Saatchi is driven by the simple belief that nothing is impossible. As Vice President, Group Account Director, I was responsible for creating sustainable growth for the Toyota account. Responsibilities and achievements in this role included: - Inspired and lead a team to develop a brand architecture for Toyota Canada to establish it as the most compelling automotive choice among Canadian consumers. - Exceeded client expectations by successfully managing the strategic launch of three products within a six month period. - Using an unconventional approach to advertising by disrupting the current perceptions of the category through an innovative and diversified launch. Toyota Yaris HB, the most significant new-car launch in Toyota Canada's history; - Exceeded previous sales benchmarks for Toyota subcompacts - surpassing the Toyota Echo's best by 28.3 per cent and achieved 32.5% SOM 3 months after launch.- Optimized Toyota's legendary QDR against Corolla to appeal to a broader consumer base, which solidified its position by outselling Civic CY 2006 2.6%, and 5.6% ahead of YTD targets. - Generated and implemented new Toyota brand assignments totalling over $1.8M - Strategically redefined Toyota Parts and Service communication platform. Created a sustainable brand message that leveraged the equity of Toyota, clearly defining the language and behaviour of Toyota service for a more cohesive message.- Restructured agency policies and operating procedures necessary to manage client growth.Defied industry trend by increasing and stabilizing projected agency revenue by $1M.
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  • Maclaren Mccann
    Vice President, Group Account Director
    Maclaren Mccann 2002 - 2005
    Toronto, Ontario, Canada
    Recognized as one of Canada’s leading advertising agencies, MacLaren McCann’s culture and processes are focused on producing award winning, effective communications for its clients. As the Vice President, Group Account Director, I lead the General Motors Canada account. Responsibilities and achievements in this role were: - Lead the $60M Chevrolet, Oldsmobile, Cadillac and Hummer, GM’s largest brand portfolio - Strategically lead the repositioning of Chevrolet and Cadillac, to maintain their position as the leading automotive brands in Canada. - Nominated to the Chevrolet/Cadillac Global committee to represent Canada’s interest and to drive a Global Brand.- Managed the strategic launch of 19 new nameplates within 24 months.- Lead the implementation of the largest media convergence program for Cadillac.- Developed innovative integrated marketing and communication plans for more than 26 nameplates on an annual basis.- Increased new business revenue for Maclaren by 5 per cent.
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  • Bbdo
    Account Director
    Bbdo 2000 - 2002
    BBDO is the world's most awarded and effective advertising agency with 15,000 employees in 289 offices across 81 countries.Our Mission:In 1989, our Courts Furnishing client said, “I just want to sell more carpet.” It was a simple request, but one that continues to get to the core of why we exist. Because we’re here to create great work that works great.We help our clients ‘sell more’ through The Work. The Work. The Work.- Work that changes consumer behavior.- Work that tells a brand’s story across all channels and mediums.- Work that is an economic multiplier for our clients businesses.We believe, quite simply, that in the absence of great work, nothing else matters. Lead the DaimlerChrysler $90M Retail Dealer Group, $5M National Brand Tactical and $3.5M Parts & Service accounts.- Managed and strategically executed all retail print, broadcast, CRM and P.O.S for DaimlerChrysler National retail groups.- Worked in tandem with respective department heads to achieve the ultimate balance in the marketing mix.- Accountable for retail strategic planning of all DaimlerChrysler brands.
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  • Aspen Direct
    Vice President
    Aspen Direct Apr 1998 - Apr 2000

Richard Lambert Skills

Integrated Marketing Marketing Strategy Advertising Marketing Crm Strategy New Business Development Digital Marketing Direct Marketing Sales Management Relationship Marketing Online Advertising Online Marketing Cross Functional Team Leadership Strategic Planning Leadership Analytics Mobile Marketing Interactive Marketing B2b Email Marketing Team Leadership Direct Mail Customer Relationship Management Lead Generation Retail Team Management

Richard Lambert Education Details

Frequently Asked Questions about Richard Lambert

What company does Richard Lambert work for?

Richard Lambert works for Epsilon

What is Richard Lambert's role at the current company?

Richard Lambert's current role is Vice President Client Services at Epsilon, Automotive Agency, Retail | Data | CRM | Digital..

What is Richard Lambert's email address?

Richard Lambert's email address is rl****@****nms.com

What is Richard Lambert's direct phone number?

Richard Lambert's direct phone number is (248)-364*****

What schools did Richard Lambert attend?

Richard Lambert attended Georgian College, Ryerson University, Athol Murray College Of Notre Dame.

What are some of Richard Lambert's interests?

Richard Lambert has interest in As An Avid Sports Enthusiast, I Enjoy Keeping In Shape By Running.

What skills is Richard Lambert known for?

Richard Lambert has skills like Integrated Marketing, Marketing Strategy, Advertising, Marketing, Crm, Strategy, New Business Development, Digital Marketing, Direct Marketing, Sales, Management, Relationship Marketing.

Who are Richard Lambert's colleagues?

Richard Lambert's colleagues are Sudhir Avancha, Gamaliel Igwele, Maria T., Sheetal Dharia(Desai), Barbara Ndosi, Bhavana Mothkur, Sofia Mogollón Serrano.

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