Richard Lambert Email & Phone Number

Toronto, Canada Area

The leader in outcome-based marketing, Epsilon has more than 50 years of experience providing the world’s top brands, agencies and publishers with award-winning data and technology. We enable marketing that’s built on proof, not promises™, across a suite of modular products spanning CRM, digital media, loyalty and email. Epsilon is positioned at the core of Publicis Groupe’s operations around the world.

Toronto, Ontario, Canada

Positioning itself as The Ideas Company, Saatchi and Saatchi is driven by the simple belief that nothing is impossible. As Vice President, Group Account Director, I was responsible for creating sustainable growth for the Toyota account. Responsibilities and achievements in this role included: - Inspired and lead a team to develop a brand architecture for Toyota Canada to establish it as the most compelling automotive choice among Canadian consumers. - Exceeded client expectations by successfully managing the strategic launch of three products within a six month period. - Using an unconventional approach to advertising by disrupting the current perceptions of the category through an innovative and diversified launch. Toyota Yaris HB, the most significant new-car launch in Toyota Canada's history; - Exceeded previous sales benchmarks for Toyota subcompacts - surpassing the Toyota Echo's best by 28.3 per cent and achieved 32.5% SOM 3 months after launch.- Optimized Toyota's legendary QDR against Corolla to appeal to a broader consumer base, which solidified its position by outselling Civic CY 2006 2.6%, and 5.6% ahead of YTD targets. - Generated and implemented new Toyota brand assignments totalling over $1.8M - Strategically redefined Toyota Parts and Service communication platform. Created a sustainable brand message that leveraged the equity of Toyota, clearly defining the language and behaviour of Toyota service for a more cohesive message.- Restructured agency policies and operating procedures necessary to manage client growth.Defied industry trend by increasing and stabilizing projected agency revenue by $1M.

Toronto, Ontario, Canada

Recognized as one of Canada’s leading advertising agencies, MacLaren McCann’s culture and processes are focused on producing award winning, effective communications for its clients. As the Vice President, Group Account Director, I lead the General Motors Canada account. Responsibilities and achievements in this role were: - Lead the $60M Chevrolet, Oldsmobile, Cadillac and Hummer, GM’s largest brand portfolio - Strategically lead the repositioning of Chevrolet and Cadillac, to maintain their position as the leading automotive brands in Canada. - Nominated to the Chevrolet/Cadillac Global committee to represent Canada’s interest and to drive a Global Brand.- Managed the strategic launch of 19 new nameplates within 24 months.- Lead the implementation of the largest media convergence program for Cadillac.- Developed innovative integrated marketing and communication plans for more than 26 nameplates on an annual basis.- Increased new business revenue for Maclaren by 5 per cent.

BBDO is the world's most awarded and effective advertising agency with 15,000 employees in 289 offices across 81 countries.Our Mission:In 1989, our Courts Furnishing client said, “I just want to sell more carpet.” It was a simple request, but one that continues to get to the core of why we exist. Because we’re here to create great work that works great.We help our clients ‘sell more’ through The Work. The Work. The Work.- Work that changes consumer behavior.- Work that tells a brand’s story across all channels and mediums.- Work that is an economic multiplier for our clients businesses.We believe, quite simply, that in the absence of great work, nothing else matters. Lead the DaimlerChrysler $90M Retail Dealer Group, $5M National Brand Tactical and $3.5M Parts & Service accounts.- Managed and strategically executed all retail print, broadcast, CRM and P.O.S for DaimlerChrysler National retail groups.- Worked in tandem with respective department heads to achieve the ultimate balance in the marketing mix.- Accountable for retail strategic planning of all DaimlerChrysler brands.

Business Administration, Automotive Marketing & Advertising

Marketing Certificate

Education record