Rich Bailey Email & Phone Number

Chattanooga, Tennessee

• Content strategy, public relations, writing and editing for businesses and nonprofits.• Project-based and long-term assignments in a variety of industries, including technology, insurance, health care, government, education, nonprofit, museum, architecture and design, training and others. • Experienced in a variety of roles, including outsourced communications department, virtual agency, publicist, creative director, copywriter, editor and journalist.

• Planned content strategy for new custom content marketing programs and ongoing projects with clients and account managers. • Implemented projects, including assigning and editing copy, writing copy, managing editorial production, coordinating with designers. • Projects included magazines, e-books, e-newsletters, micro sites, direct mail, integrated print/digital. Primarily health care.

Wrote column for local alt weekly: technology / startups biweekly for three years, arts weekly for two years.

• Planned and executed print and digital communications, public relations, internal communications, writing and editing. • Project-based and long-term assignments in a variety of industries, including technology, insurance, health care, government, education, non-profit, museum, architecture and design, training and others. • Experienced in a variety of roles, including outsourced communications department, virtual agency, publicist, creative director, copywriter, editor and journalist.• Major clients included Public Education Foundation, Read Aloud Chattanooga, Girls Inc., Creative Discovery Museum, BlueCross BlueShield of Tennessee, Unum and Chattanooga Chamber of Commerce. • Other clients have included large and small businesses, magazines, public agencies, religious organizations, architects and interior designers, political campaigns, physicians, restaurants and others.

Provided destination consulting for incoming international employees relocating to Chattanooga and New York City.

• Served as the city's primary national publicist pitching downtown revitalization, sustainability and environmental technology to regional, national and international media; developed a newsletter pitching media successes and the city's story to Chamber members.• Increased placements in major national news outlets (including CNN, Wall Street Journal, U.S. News & World Report, Parade, Utne Reader), regional newspapers (Atlanta Journal-Constitution and many smaller southeastern papers) and targeted trade press sectors (planning, economic development, real estate).• Worked with international print and broadcast media (including Japanese, Swiss, Russian, Ukrainian, Swedish, Polish, German, Indonesian, Chinese and British), hosted or presented to international study missions, represented Chattanooga at 1996 U.N. Habitat II conference in Istanbul.• Developed strategy and content for monthly magazine, annual city guide, e-newsletter, web site and local publicity.

• Led account team delivering B-to-B and B-to-C marketing communications for the disability division of a Fortune 400 insurance company. Provided account supervision, staff management, budgeting, creative direction.• Re-established the company as a disability insurance thought leader in trade and national news media.• Planned and implemented several multi-platform product introductions (collateral, publicity, advertising, co-op marketing, rebranding and new messaging) during a period of tumultuous product change. Managed outside agency media program that won a Silver Anvil award from Atlanta PRSA. Developed and implemented national trade ad campaign, including creative work and media buying. Programmed division-wide sales events and managed co-op marketing program for 50 field offices.• Wrote or edited bylined articles, including thought leadership pieces and articles in trade press.

• Led curriculum development for underwriting and medical underwriting for FLMI Insurance Education Program.• Wrote, edited, proofed and managed production for textbooks and examinations in insurance and general business topics, in English and French. • Recruited and managed expert review panels from U.S. and Canadian insurance companies.