Leading user research, product design, content design, and brand design functions. Responsible for design vision, strategy, quality and execution across all channels and touch points for Cuvva's app-based, short-term car insurance and mobility products. A key contributor to Cuvva’s growth trajectory, helping transform the business from loss-making to consistent profitability. Collaborating closely with Leadership, Product, and Business Development teams on extensive generative research, aligning cross-functional strategies to explore new opportunities and inform future direction. Created storyboards, concepts, and narratives to bring future visions to life.Spearhead the Voice of Customer program, capturing and acting on insights from multiple departments to drive better customer outcomes.

Led the group design team of ~30 people for MoneySuperMarket, MoneySavingExpert and DecisionTech, overseeing user research, UX & UI design, UX writing, creative design, design systems, and design operations. Held overall accountability for the user experience vision and visual identity on web, app and CRM, ensuring a cohesive and impactful design approach across all brands.Responsible for managing budgets, tools, and processes. Partnered with Product, Marketing, Commercial and Engineering teams to deliver user-centred experiences aligned with business goals. Focused on developing talent, growing the design maturity of the team, and fostering a collaborative environment to elevate both individual and team performance.

Led UX, UI, and research teams across Insurance and Home Services (Energy) for MoneySuperMarket and MoneySavingExpert. Collaborated with Product, Marketing, and Engineering to re-platform channels and enhance customer experience. Drove millions of pounds worth of web optimisations in a year by coaching the team in Lean UX methodologies and also delivered high-profile transformational projects.Enhanced team-wide customer understanding by increasing customer exposure hours through user research and democratising both the running of research and access to insights.

I led a team of researchers, UX & UI designers with responsibility for all of Moneysupermarket.com. Worked closely with my team, Product and Tech colleagues to successfully re-platform a large number of channels over to new technology whilst improving and optimising the overall customer experience at the same time. Facilitated and participated in multiple design sprints and foundational research to help understand what the company should or should be investing in from a strategic perspective.

Leading a team of UX managers & designers across all MoneySuperMarket.com channels. Led the UX work across several core channels through a technical platform migration. Successfully led & implemented design sprints within the company & group.

UX lead for the companies premium car insurance channel. Led the work through a technical platform migration & continued to improve channel performance & customer satisfaction using a thorough test & learn approach.

Co-founder of the website HTML5 Doctor.I write articles, plan publishing schedules and topics, recruit authors and generally manage the site.

Founder of HTML5 Gallery, work with other curators to review sites built with HTML5. Also manage the development and maintenance of the site.

Regular contributor to .net magazine I write and bi-monthly column reviewing websites and interview developers on their use of HTML5. I've also written a number of tutorials for both print and online.

Led a multidisciplinary team covering UX design, research, visual design, and front-end development. Delivered B2C/B2B websites, mobile apps, e-commerce platforms, social media tools, and digital strategies through workshops, pitches, and client collaboration. Organised, ran and facilitated project kick-off meetings, client workshops and extensive user research. • Transformed the online presence of Carrier (part of Kuoni), a luxury travel company, driving an ~80% increase in online conversions by enhancing their bespoke, high-end offering.• Developed a social media platform for Trek America (part of TUI), enabling travellers to connect and share experiences before and after trips, with fantastic engagement across the platform.• Designed, optimised, and scaled Aeroparker, an eCommerce SaaS platform for airports, now used by hundreds of airports worldwide to increase non-aeronautical revenue.• Delivered the first version of Airportr, a smart luggage delivery service, enabling stress-free travel by collecting, checking in, and delivering bags.Clients include: Nokia, Manchester Airports Group, Asda, Trek America (TUI Plc), Sue Ryder, Carrier (Kuoni), Noise Festival, AMEX, Tensar International, Shearings Holidays, United Utilities, Natural Retreats, Aberdeen Airport, Humberside Airport.

Interactive Marketing & Technology company, dealing with blue chip clients on a range of digital solutions. Duties & responsibilities include:- Designing site concepts and page layouts- Building of XHTML/CSS templates and browser testing- Mapping user journeys and developing wireframes and interactiveprototypes- Creating Wordpress blog themes- Mentoring junior members of staff- Designing, building and testing of HTML emailsClients include: Manchester Airport Group, Chester Zoo, The Football Pools, ClearDebt Plc, AMS Neve, Stanley Casinos, IMI Cornelius, Littlewoods Love Label, Shop Direct Group and British Gas

Speak the Web is a series of four gig-styled web conferences: 3 speakers in a bar enthusing about web technologies over a few beers. Both encouraging new speakers and showing off the best Northern well-known names. Myself and Dan Donald (@hereinthehive) organised, curated and ran the events. All four sold out, one of which sold out in less than 2 days.

Freelance designer & front end developer for various direct clients & agencies.

An advertising and pre-media photography studio. Duties & responsibilities included:- In-house XHTML template development and CSS styling- Designing and building interactive Flash galleries using ActionScript- Creating interactive Flash brochures for high street retailersClients include: Big W, Best for Less, PMP Limited

International multidisciplinary consultancy with over 3000 staff. Duties &responsibilities included:- Design and development on five corporate websites and intranets- Search engine optimisation, e-commerce, and PHP development- Planning and development of the PLC mobile website- Provision of Intranet training around the UK and Ireland

Created internal databases for case management.

Bits of design and HTML work.