Rich Eisner Email & Phone Number

Remote

Manage strategic communications and programs for Dell’s Extended Technologies Complete partner program.

Massachusetts, United States

Maynard, Massachusetts

Create and execute successful partner enablement programs, promotions, campaigns, and sales plays to effectively enable channel partners. Design and implement campaigns targeted toward existing and emerging markets including industrial automation and IIoT, growing and expanding business accounts. Leverage current digital trends and resources to achieve corporate goals based on online marketing strategies.Key Accomplishments:  Launched a new Partner Portal supporting 500+ global distributors and OEM partners, driving a 50% growth in Partner Portal utilization. Developed and executed comprehensive and innovative partner marketing plans, clearly outlining the benefits of becoming a partner and streamlining the relationship development process.

Franklin, Ma

Agile Development / Scrum Master: Drive high-performance teams by applying Scrum principles, practices, and theory.

Franklin, Massachusetts

Drive success of global direct and channel sales teams reselling third-party solution-completer hardware, software, and services. Manage Sales forecasting. Create and manage sales enablement activities aligned to portfolio roadmap. Facilitate onboarding of strategic third - party vendors. Conduct quarterly business reviews with partners, business unit leads, and sales management to define sales enablement vision and goals.

Hopkinton, Ma

• Managed key product/services launches and campaigns to ensure effective delivery to global sales force, customers, and partners • Created diverse marketing material including white papers, website content, case studies, training materials, and product presentations • Partnered with product marketing and product management to develop messaging and content and build a consolidated launch process• Partnered with regional marketing leaders to understand the needs of various regions and delivered global toolkits that enabled cohesive global execution

Hopkinton, Ma

• Managed the process of strategic planning, development, and implementation for sales promotion programs and initiatives designed to maximize profitability of worldwide sales• Worked directly with sales leaders to determine customer behavior and promotional needs specific to Americas, EMEA, and APJ geos• Developed, maintained and communicated quarterly rolling promotional planning calendar • Work directly with finance to maintain and manage discount & financing budget to optimize sales while achieving quarterly and annual planning goals• Integrated promotional programming into all company channels including media, employee communications, and field communications• Partnered with marketing and product teams to present and finalize promotions to align to specified objectives• Provided data analytic support for departmental functions as needed

Hopkinton, Ma

Managed global content submissions and copyedited collateral including white papers, product launch content, solution overviews, data sheets, internal and customer-facing presentations, press releases, and web copy for publication on company-wide web sites

Managed a team of 15 Sales Support Specialists. Provided product and services information to global EMC Sales Force.

Managed major accounts including AutoNation and Volkswagen.

Managed station operations for commuter airline.

Master Of Science - Ms, Technology Management, 3.9

Bachelor Of Science - Bs, Communication And Media Studies