Rich Evans Email & Phone Number

Okemos, Michigan, United States

Develop, deploy, and optimize multi-channel marketing and communication efforts that leverage the value of MDA membership, the dental profession, and the importance of good oral health.Areas of Focus:• Manage a $1million annual state-wide public education campaign to increase awareness of oral health and its associated comorbidities, position the MDA as a trusted resource, and drive usage of the MDA Find-A-Dentist tool to connect patients with MDA-member dentists.• Elevate the MDA's tech-stack to deliver a seamless and data-integrated approach to increase member engagement across multiple channels - with an emphasis on delivering relevant content via automated email journeys and social media platforms.• Support MDA Foundation efforts to increase donor engagement and promote recipient-funded programs, services, and initiatives.

United States

I can share my thoughts, analysis, and digital marketing secrets to help you, your team, and your business master the art of digital growth.

Michigan, United States

Memories are like water. Some float on the surface bright and clear. Some lie deeper - blurred by time and distance. Others rest far from the light in the depths of the darkness. These memories are best forgotten. At the bottom of Asylum Lake the unremembered have grown restless. Author of Asylum Lake - a thriller based in West Michigan. Asylum Lake spent several weeks on the Kindle Top 100 Horror list and was also named a Top 5 Haunted Read of 2010.

Greater Grand Rapids, Michigan Area

Broad-based experience in developing and deploying multi-channel brand and digital marketing strategies across state-wide markets. I offer a proven track record of utilizing consumer personas, insights, journey mapping, data analytics, direct to consumer marketing approaches and CRM tools across multiple entities which drive revenue, maintain customer loyalty and convert new consumers.Key Accomplishments:• Strategically developed and executed integrated omni and multi-channel brand and growth campaigns within a multi-campusregional healthcare system while still understanding the unique needs of individual hospitals and communities.• Broad knowledge with a hands-on approach to analysis of consumer behavior data to develop and budget campaigns tailored to different media outlets to achieve the company's growth and brand objectives - i.e. patient retention and new patient growth.• Lead digital growth campaigns that have achieved an ROI of 20:1 - exceeding industry standards.• Planned and negotiated media buys, including TV, radio, print and digital.• Worked effectively in a heavily cross-functional, fast paced environment.• Served as a copywriter for a variety of publications, including annual reports, website, social media, and marketingcollateral.• Lead award-winning video production work with external vendors.• Proudly "manage-up" and mentor team members to achieve their full potential through a BULLSEYE approach.

Maximized the local and regional presence of the River House condo project by directing marketing and public relations planning and execution. Strategies focused on online and social media elements, event marketing, media relations, and dynamic outdoor and print advertising.Delivered Results: • Increased sales two hundred percent despite the economic downturn with the launch of an interactive website and e-marketing campaign. • Generated national attention for River House with the Bachelor Grand Rapids initiative which promoted the penthouse build-out of a $350,000 unit dubbed The Bachelor Pad. Traffic to the River House website increased six hundred percent during the course of this promotion.• Improved relationships with media resulting in several features in The Grand Rapids Press, photo-spreads in Grand Rapids Magazine, and numerous appearances with local television and radio outlets.

United States

I taught undergraduate courses in Communications and Public Relations

Developed and implemented communication and marketing strategies for a $113 million healthcare organization identifying key demographics, messages, and partnership opportunities. Delivered Results: • Managed state-wide education efforts to combat stigma associated with mental illness by developing print collateral, undertaking speaking engagements, coordinating legislator education panels and events, overseeing a speaker’s bureau, and engaging with local K-12 schools, universities, civic, business, and faith organizations.• Executed a strategic re-branding of the organization from its previous title of Kent County Community Mental Health to Network180. This involved engaging staff, partner agencies, clients, and the community via focus groups and public meetings.• Launched the award-winning 180 Ways to Play campaign to educate parents and families about the importance of parental involvement in the emotional health of children and teens.• Coordinated the successful 2007 Capital Campaign that raised $380,000 for the construction of a new combined administrative/access center office.

United States

Responsible for daily reporting and photography content across multiple cities and townships throughout Ionia County, Michigan.