Richard Green Email & Phone Number

London, GB

London, United Kingdom

Responsible for UK sales to independent bookshops and wholesalers, managing the field sales team, and developing Pan Macmillan's independent bookshop strategy.

London, United Kingdom

• Responsible for content, merchandising and promotional planning for Sainsbury's Entertainment on Demand – eBooks, video on demand, MP3 music & digital magazines.
• Created and delivered a compelling content & merchandising plan across all formats to achieve 200% YOY sales growth, +4% margin rate, and 100% increase in eBook market share.
• Defined and implemented strategies for eBook, MP3 and digital magazine pricing & promotions, including Nectar
• Delivered promotional activity in conjunction with Sainsbury’s stores, cafes and groceries online
• Determined content for marketing emails to over 200,000 customers
• Led negotiations with 120 UK and US publishers to obtain missing content needed to fulfil the eBook libraries of over 61,000 former Nook UK customers

London, United Kingdom

• Responsible for the strategy and sales, margin, and stock performance for the related product (non-book) category in Waterstones, including cards, gift wrap, stationery & gifts, digital/Kindle accessories, games and toys
• Built a category strategy and range plans to deliver sales & profit growth
• Delivered +24% sales growth in 2011/12, +11% in 2012/13; margin growth +21% in 11/12, +16% in 12/13
• Introduced a wider children’s offer including LEGO & pocket money toys
• Expanded the gift offer – seasonal, Christmas, and throughout the store
• Introduced brand new categories including arts & crafts, jigsaw puzzles & pens

London, United Kingdom

• Responsible for delivering key commercial projects, including new store format trials
• Delivered the Chameleon new store concept project, successfully launching 5 trial stores in April 2011 with a much-expanded Children’s and non-book offer (relative sales +8% LFL)
• Trialled & rolled out new non-fiction merchandising styles across Waterstones
• Project managed Cambridge store refit, including new merchandising styles and ranges – delivered +20% LFL sales growth

London, United Kingdom

• Responsible for managing and delivering coordinated commercial activity across the business through the product, marketing, store & online teams
• Implemented and managed new promotional planning & review process to deliver improved sales & margin performance and a stronger, more balanced customer proposition
• Implemented a critical path and new title buying process for the head office book buying team to deliver improved efficiency and decision making
• Delivered better commercial team communication to stores and improved store engagement
• Led the Local Bookselling initiative within Waterstones product strategy, tailoring the customer offer to local markets and developing a new title buying tool for stores
• Coordinated delivery of £5m cost savings for the Waterstones Book Hub through supplier terms negotiations, and implemented new stock management plan following its launch to maximize in-store availability

London

• Inspired and led a team of branch managers to deliver excellent results in sales, profit and stock management by achieving the best range, service and operational standards. I ran the Central London region from 2002-07.
• Integrated Ottakars branches and teams into Waterstones following 2006 merger
• Helped develop Get Selling customer service programme for store teams
• Regional Manager of the Year (2005).
• New store openings, including Oxford St flagship store, new Waterstone’s and Children’s Bookshop in Harrods
• Store refits including review of layout and range

London, United Kingdom

Managed Trafalgar Square branch

London

Managed Chiswick branch

London, United Kingdom

London, United Kingdom

Ba Hons, Classical Studies

Education record