Richard Green Email & Phone Number

London, Gb

London, United Kingdom

Responsible for UK sales to independent bookshops and wholesalers, managing the field sales team, and developing Pan Macmillan's independent bookshop strategy.

London, United Kingdom

Responsible for content, merchandising and promotional planning for Sainsbury's Entertainment on Demand – eBooks, video on demand, MP3 music & digital magazines.• Created and delivered a compelling content & merchandising plan across all formats to achieve 200% YOY sales growth, +4% margin rate, and 100% increase in eBook market share.• Defined and implemented strategies for eBook, MP3 and digital magazine pricing & promotions, including Nectar• Delivered promotional activity in conjunction with Sainsbury’s stores, cafes and groceries online• Determined content for marketing emails to over 200,000 customers• Led negotiations with 120 UK and US publishers to obtain missing content needed to fulfil the eBook libraries of over 61,000 former Nook UK customers• Negotiated with publishers to grow content on the site, increasing eBook catalogue from 150,000 to over 1 million titles• Worked with our partner Magazine Cloner to develop a compelling range of digital magazines.• Developed and delivered content strategies and launch plans for new product categories as eBooks by Sainsbury’s evolved into Sainsbury’s Entertainment on Demand• Added personality and engagement to the site and boosted on-page SEO through unique editorial and curated content• Worked in collaboration with product owners and Agile development teams to scope, test and deliver new product launches and incremental improvements to the site to meet customer needs

London, United Kingdom

Responsible for the strategy and sales, margin, and stock performance for the related product (non-book) category in Waterstones, including cards, gift wrap, stationery & gifts, digital/Kindle accessories, games and toys• Built a category strategy and range plans to deliver sales & profit growth• Delivered +24% sales growth in 2011/12, +11% in 2012/13; margin growth +21% in 11/12, +16% in 12/13• Introduced a wider children’s offer including LEGO & pocket money toys• Expanded the gift offer – seasonal, Christmas, and throughout the store• Introduced brand new categories including arts & crafts, jigsaw puzzles & pens• Delivered product offer for Autumn 2012 in line with new brand direction, including new display kit & merchandising styles• Delivered expanded non-book offer in 40 refitted and ex-Paperchase stores for Christmas 2012• Maximized online presence for related products, including reserve & collect• Introduced a merchandising team to manage stock effectively to maximize return on investment and reduce markdowns• Managed the recruitment, set up and initial briefing sessions for a team of 33 regional commercial managers as part of the change from store to central buying for books

London, United Kingdom

Responsible for delivering key commercial projects, including new store format trials• Delivered the Chameleon new store concept project, successfully launching 5 trial stores in April 2011 with a much-expanded Children’s and non-book offer (relative sales +8% LFL)• Trialled & rolled out new non-fiction merchandising styles across Waterstones• Project managed Cambridge store refit, including new merchandising styles and ranges – delivered +20% LFL sales growth

London, United Kingdom

Responsible for managing and delivering coordinated commercial activity across the business through the product, marketing, store & online teams• Implemented and managed new promotional planning & review process to deliver improved sales & margin performance and a stronger, more balanced customer proposition• Implemented a critical path and new title buying process for the head office book buying team to deliver improved efficiency and decision making• Delivered better commercial team communication to stores and improved store engagement• Led the Local Bookselling initiative within Waterstones product strategy, tailoring the customer offer to local markets and developing a new title buying tool for stores • Coordinated delivery of £5m cost savings for the Waterstones Book Hub through supplier terms negotiations, and implemented new stock management plan following its launch to maximize in-store availability• Developed and implemented commercial strategies for the Scottish and Irish regions

London

Inspired and led a team of branch managers to deliver excellent results in sales, profit and stock management by achieving the best range, service and operational standards. I ran the Central London region from 2002-07 – this was the highest turnover region in the company, including the Piccadilly flagship, Oxford St, Kensington, Hatchards and the Gower St academic flagship. Prior to this, I ran the South East region (Kent & Essex), including Bluewater.• Integrated Ottakars branches and teams into Waterstones following 2006 merger• Helped develop Get Selling customer service programme for store teams • Regional Manager of the Year (2005).• New store openings, including Oxford St flagship store, new Waterstone’s and Children’s Bookshop in Harrods• Store refits including review of layout and range

London, United Kingdom

Managed Trafalgar Square branch

London

Managed Chiswick branch

London, United Kingdom

London, United Kingdom

Ba Hons, Classical Studies

Education record