Rich Sickinger Email & Phone Number

Stamford, Ct, Us

Marketing and product strategist responsible for Business Banking, Commercial Banking and High Net Worth segments. Develops and leads the implementation of an integrated, multi-channel marketing plan aligned and customized to meet the needs to each line of business.- Develops overall marketing strategy including long range strategic plan and tactical plans for current activities along with budget and line of business allocations. - Integrated into line of business teams communicating and directing marketing initiatives - Responsible for programs that meet corporate marketing ROI and other business objectives.- Develop insights from marketing research and programs to assess client satisfaction and other client centered metrics to incorporate into marketing and product strategy .

Stamford, Ct, Us

Senior Product Manager with experience in all aspects of product and marketing management and strategy for consumer, business, wealth and HSA products. - Responsible for product life-cycle management including strategy, development, pricing, competitive analysis, profitability, analytics, marketing, and continuous improvement of products, services, and bundles for wealth, HSA, mass consumer, business, mass affluent and high net worth segments. - Leads team of product managers responsible for wealth, private banking, and HSA Bank with previous management of consumer/business pricing strategy and execution as well as consumer products. - Integrates product management with all aspects of organization including Line of Business Sales and Service Management, Project Management, Risk/Compliance, Operations, HR/Training and all delivery channels (e-Banking, Internet, Mobile, Social Media, ATM, Call Center, Banking Centers).Key accomplishments include:- leading product/marketing strategy for introduction of private banking- managing pricing strategy for $10B deposit portfolio during both rising and falling rate markets- introduction of Premier Banking suite targeting mass affluent- product development of savings and checking products during redesign from free to fee- HSA product leadership as 2nd largest custodian in U.S.

Stamford, Ct, Us

B.S., Finance

Mba, Management, Finance