Rich Sickinger Email and Phone Number
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Marketing professional with proven success across an array of cross-functional marketing specialties including Growth Strategy, Marketing Strategy, Sales Enablement, Product Marketing and Product Management. Dedicated to high levels of performance and achievement. Proven ability to identify, establish, and achieve strategic goals with superior levels of success collaborating and driving consensus among stakeholders.Expertise:- Leadership in achieving corporate, marketing, and strategic objectives and KPIs- Creation of integrated multi-channel marketing campaigns and sales/service initiatives including development and implementation across all delivery channels. Emphasis on Sales Enablement with front-line business development professionals- Experience in marketing and product strategy for consumer and business segments with development of specific personas based on LOB and organizational objectives.- Agency management of content, creative, PR and overall commercial banking marketing relationship.- Marketing channel management of content, social media, paid digital media, direct mail,
Webster Bank
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- websteronline.com
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Sr. Marketing StrategistWebster Bank Nov 2016 - PresentStamford, Ct, UsMarketing and product strategist responsible for Business Banking, Commercial Banking and High Net Worth segments. Develops and leads the implementation of an integrated, multi-channel marketing plan aligned and customized to meet the needs to each line of business.- Develops overall marketing strategy including long range strategic plan and tactical plans for current activities along with budget and line of business allocations. - Integrated into line of business teams communicating and directing marketing initiatives - Responsible for programs that meet corporate marketing ROI and other business objectives.- Develop insights from marketing research and programs to assess client satisfaction and other client centered metrics to incorporate into marketing and product strategy .
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Vp, Senior Product ManagerWebster Bank Oct 2005 - Nov 2016Stamford, Ct, UsSenior Product Manager with experience in all aspects of product and marketing management and strategy for consumer, business, wealth and HSA products. - Responsible for product life-cycle management including strategy, development, pricing, competitive analysis, profitability, analytics, marketing, and continuous improvement of products, services, and bundles for wealth, HSA, mass consumer, business, mass affluent and high net worth segments. - Leads team of product managers responsible for wealth, private banking, and HSA Bank with previous management of consumer/business pricing strategy and execution as well as consumer products. - Integrates product management with all aspects of organization including Line of Business Sales and Service Management, Project Management, Risk/Compliance, Operations, HR/Training and all delivery channels (e-Banking, Internet, Mobile, Social Media, ATM, Call Center, Banking Centers).Key accomplishments include:- leading product/marketing strategy for introduction of private banking- managing pricing strategy for $10B deposit portfolio during both rising and falling rate markets- introduction of Premier Banking suite targeting mass affluent- product development of savings and checking products during redesign from free to fee- HSA product leadership as 2nd largest custodian in U.S.
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Vp, Market ManagerWebster Bank 1996 - 2005Stamford, Ct, Us
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Vp, Branch Manager And Market Manager - Retail BankingBank Of America, Formerly Northeast Savings And Eagle Bank Jul 1986 - Aug 1996
Rich Sickinger Skills
Rich Sickinger Education Details
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University Of ConnecticutFinance -
University Of ConnecticutFinance
Frequently Asked Questions about Rich Sickinger
What company does Rich Sickinger work for?
Rich Sickinger works for Webster Bank
What is Rich Sickinger's role at the current company?
Rich Sickinger's current role is Marketing Strategy | Growth Strategy | Product Marketing | Product Management | Sales Enablement.
What is Rich Sickinger's email address?
Rich Sickinger's email address is rs****@****ank.com
What is Rich Sickinger's direct phone number?
Rich Sickinger's direct phone number is +186036*****
What schools did Rich Sickinger attend?
Rich Sickinger attended University Of Connecticut, University Of Connecticut.
What skills is Rich Sickinger known for?
Rich Sickinger has skills like Banking, Retail Banking, Product Management, Management, Leadership, Strategy, Competitive Analysis, Commercial Banking, Loans, Marketing Strategy, Deposits, Relationship Management.
Who are Rich Sickinger's colleagues?
Rich Sickinger's colleagues are Michael Lechleider, Pamela Oduho, Cism, Samuel Lonardo, Greg Williams, Rob Bostwick, Jennifer L. Harris, Steven Cavaluzzo.
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