Rick Ruth Email & Phone Number

Severna Park, MD

Annapolis, MD

• Serving as product lead working with corporations to increase business revenue using product management methodologies. The roles consist of customer needs assessment, market research, technology assessment, business.
• Public Safety - Wireless Emergency Alerts (WEA)
• Manufacturing - Internet of Things (IoT)

Baltimore, Maryland Area

More than 20 years of experience in product management, sales, and marketing in the telecommunications field. As Product Manager at Danfoss I responsible for Danfoss Enterprise Services business, which utilize cloud based “connected” products in the Food Retail HVACR industry. Prior to joining Danfoss I was a Product Manager in the Telecommunications.

Annapolis, MD

• Responsible for setting the strategic direction and the production launch of TCS’ Commercial Mobile Alert Service (CMAS) or Wireless Emergency Alerts (WEA) product which is in use by over five (5) mobile carriers.
• Developed product requirements, marketing communications, collateral, customer presentation, and educational whitepapers.
• Delivered a series of four CMAS webinars and presented at seventeen industry seminars to educate mobile carriers on CMAS standards, service requirements, along with regulatory aspects of the service.
• Provided in-depth product technical presentations to mobile carrier during the presale activity.
• Member of the Common Alert Protocol (CAP) Workshop, Alliance for Telecommunications Industry Solution (ATIS), Emergency Interoperability Consortium (EIC), and the International Association of Emergency Managers (IAEM).

Charlotte, North Carolina Area

• Responsible for all ACN nationwide local wireline phone service and Digital Subscriber Lines (DSL) customers within the Consumer and Business Markets.
• Performed extensive business case and market analysis for introduction of ACN’s new high-speed internet service (DSL).
• Developed and launched the DSL product offering which obtained nearly 8,000 new customers nationwide within the first six months of deployment.
• Designed and implemented product-save strategies and bundling that significantly which reduced churn by 1.6% or $1.7 million annually.

Cincinnati Ohio

Develop new strategic business relationships with carriers, MSOs, DSL aggregators and field installation providers to enable sale and deployment of next-generation services. Transform partnerships into marketable products. Identify and call on prospective partners, negotiate contract terms in cooperation with the legal team, and manage ongoing partner.

• Managed inter-carrier relationship and developed new partnerships for local exchange, domestic long distance, and international voice termination. Managed ongoing relationships and negotiated with carriers to obtain a.
• Developed what became a new business for the company, a carrier wholesale division for domestic and international TDM & IP voice terminations..

• Developed and implemented enterprise applications for national business accounts, launching all products under aggressive timelines. Developed and presented compelling business cases for all new services to senior.
• Led the roll-outs for international roaming, Blackberry, Treo, WLNP, GSM cell-site build-out, and EDGE wireless broadband service.
• Implemented WLNP in only six months.

• Managed existing voice services for the entire region and developed new services that included new products and new service bundles. Extensively researched markets and monitored subscriber acquisitions to identify.
• Maintained the existing product lifecycle and 66 value-added services while growing revenues for those services by 4% ($2.44 million).
• Achieved “Best in Class” bundle subscriber penetration among industry peers through advertising and marketing strategies.
• Designed and implemented product-save strategies that significantly reduced churn and revenue leaks.
• President’s Award for success in marketing and growing revenues.

• Led corporate initiatives to explore launch of Internet Protocol Television and Home Security services. Investigated IPTV technologies and conducted field trials, ultimately leading to decision not to launch.
• Designed and launched the Home Security business in the fall of 2001, putting in place a new business division that now has the second largest market penetration in Cincinnati.