Account Director for the Entenmann's Little Bites account. Media Strategist also part of my role in working with other accounts here at Allebach.

Media Manager overseeing Fox Chase Cancer Center, Susquehanna Bank, Health Partners Plans, & Apex Tool Group accounts. Led communication with clients and was direct agency liaison for all requests. Managed team of 7 members. Accounts utilized all mediums; Spot TV (including OLV), Spot Radio (including Pandora), Digital (Search & Display), Print (Magazine & Newspaper), and Out of Home (Bulletins, Eco-Posters, & Transit). Worked with each client in developing all annual Media Plan recommendations, Strategic Objectives/Strategies, Competitive Reports, Plan Revision Recommendations, Sponsorship evaluations, & weekly Status updates. Collaborated with Digital Team on all digital strategic plan recommendations and negotiations. Authorized all media buys to buying teams (Spot TV/Radio & Digital). Direct negotiator for all Print and Out of Home buys. Reviewed all monthly billing invoicing and budget reporting (both client and Upper Management).

Regional Media Manager who handles all day to day media responsibilities for the Audi Eastern Region. 18 activate dealer groups which includes New York, Boston, Chicago, Philadelphia, Hartford, Pittsburgh, Minneapolis, Milwaukee,and Cleveland. I am MediaCom's main contact and voice with Audi Regional Marketing Manager, all Audi local market area General Manangers, each Dealer Group and Audi's creative agencies. Responsible for overseeing all strategic recommendations, putting together cohesive media plan presentations, and negotiation of media costs. In charge of budget maintence and presneting monthly billing reporting to Audi and MediaCom management. I provide all sponsorship and media plan change POVs as well as digital usage optimization recommendations. Media plans consist pf Spot TV, Spot Radio, Digital (Auto Endemic, Behavioral Targeting Networks, Search, Video Roll-Up, Mobile, Social, and Local .com display), Local Print, Outdoor, and Sponsorships (Events/Sports).

As the Regional Account Director at Initiative on the Trane HVAC business, my first priority was to help Trane and Initiative win more of the distributor business. After 18 months of pitching many distributor groups, Initiative's client list grew from 8 ad groups to 26 groups and saw an increase in billings between $8 to $10 million dollars. Was the agency contact (there was no account group) with the Trane National Manager of Local Marketing as well as each of the Regional Trane Marekting Managers and Independent Distributor Marketing Managers. During planning for 2009 Media plans, recommended to each regional distributor group to add some on line/digital activity to media mix. Either display (with a link back to a unique URL for each group) or search word buys were recommended. Was agency representative at all regional dealer meetings and presented yearly media plan recommendations for approval. Worked on the business in conjunction with National and Local creative agencies as well as Newspaper Buying agency. Was instrumental in putting together presentation for dealers on Initiative's billing system and proof of performance reports. Also helped put together system to better facilitate newspaper discrepancies between newspaper group, local client, and Initiative billing department. Also, worked on the National business for the Trane and American Standard HVAC media plans. Worked with National broadcast and Print groups in finalizing buys for both plans. Worked with National digital group with on line recommendations.

As one of the Associate Directors of Strategy on the Subaru of America account, worked on both National and Regional aspects of the account. Helped with maintenance of the National plan as well as monthly competitive reports. Directly oversaw groups of planners and assistants in implementation of Subaru regional dealer group media plans. Worked closely with each of the Regional Subaru offices as well as Local Buying and Barter agencies. Presented media recommendations to each regional office as well as to National Subaru client. Recommended all media types as well as negotiating local sponsorships. Worked with Subaru client, as well as DDB account team, in educating and establishment of regional dealer groups for advertising purposes.

Media Supervisor for a group that worked on the Regional media planning for the Northeast automotive dealer groups of Lincoln/Mercury. Worked specifically with the New England, New York, Buffalo, Cleveland, Pittsburgh, Philadelphia, Baltimore, and Washington DC dealer groups. Presented media plan and sponsorships recommendations to the dealers while working with the regional Lincoln/Mercury marketing people. Recommended all media types and sponsorships, including on site and sports. Also utilized newspaper and negotiated buys for both the dealer groups and National buys. Worked directly with newspapers on negotiating rates as well as makegoods and discrepancies.

My experience at BBDO/PentaMark/PHD lasted close to 8 years and included promotion to Media Supervisor. I worked on the Regional Media planning for the local Dodge Dealer Advertising Associations in the Northeast. Attended monthly dealer meetings and maintained media plans for the New York, Philadelphia, Washington D.C., Baltimore, Pittsburgh, and Cleveland Dodge dealer associations. Was a vital part of automotive exclusivity sports sponsorships with such venues as Yankee Stadium, Giants Stadium, the MCI Center (Washington DC), and the Giant Center (Harrisburg, PA). Was also primary negotiator of major sports (including broadcast/signage/print/online elements) with Comcast SportsNet (Flyers/Sixers/Phantoms) in Philadelphia, the Pittsburgh Penguins, New York Rangers/Knicks, Cleveland Cavaliers, and other minor league hockey and AAA Baseball teams.

Worked on both Local and National media planning for the Miller Brewing Company account. Experience included executing local media plans with the Regional distributors in the New England, Philadelphia, Washington DC and Baltimore areas. Not only implemented regional media plans but also helped in negotiating all local Sports sponsorships and on premise events in all markets. Worked on the National media plans for Miller High Life and Genuine Draft and also was part of successful launch planning (both Nationally and Regionally) of the Red Dog brand.

Worked at Grey for over four years with my experience starting as an assistant planner on the Red Lobster account. Worked for over two years, as a media planner, on packed goods accounts Elmer's GluColors, Cracker Jack, and Krylon Spray paint. Also worked on the Block Drug owned 2000 Flushes and Polident accounts. Promoted to Brand Media Manager and worked on P&G Sure Deodorant account.