John E. Smith Email and Phone Number
I founded, acquired and lead dealerships for personal mobility brands Segway and Pedego in Michigan and Florida, including Great Lakes Segway (America’s #1 Segway Authorized Dealer), Pedego Walled Lake (Mich.), Segway of Central Florida, and Pedego Mount Dora (Florida).At Great Lakes Segway, Pedego Walled Lake, Segway of Central Florida, and Pedego Mount Dora, we offer a full range of personal electric transportation products and repair services to fit all mobility needs! Our selection encompasses traditional Segway PT and Segway-Ninebot scooters, dirt e-bikes, and GoKarts, and state-of-the-industry brands like the full range of Pedegos, Trikke, and others. We also offer high quality refurbished units. We are a Level 3 (advanced repair) and warranty authorized Segway Service Center and can fix any issue with your Segway PT fleet. Our customers range from public to private, from large companies and municipalities to small businesses, across the United States. We regularly partner with companies in various sectors including, but not limited to, police and public safety, commercial to light industrial sites, shopping malls and other large retail communities, land management, university campuses, and recreational sites. Our public partnerships and affiliations include the Michigan DNR, Michigan Association of Chiefs of Police (MACP), Pure Michigan, and Visit Detroit.Our company values include dedication to: Community, Safety, Environmental Preservation, Personal Health, Efficiency, and Fun. Let us help you find the right personal electric mobility solution to meet your organizational or individual transportation needs. Visit our locations, or websites, to “See How We Roll!”
Great Lakes Segway
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Ceo, Business DevelopmentRidesmith Jul 2010 - PresentWalled Lake, Michigan, United States
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Ceo, OwnerGreat Lakes Segway Jun 2016 - PresentWalled Lake, Mi -
Ceo, OwnerSegway Of Central Florida Jun 2021 - PresentMt. Dora, Fl -
Ceo, OwnerPedego Mt Dora Sep 2021 - PresentMt Dora, Fl
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Ceo, OwnerPedego Walled Lake Apr 2021 - PresentWalled Lake, Michigan, United States
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Manager Of Strategic ServicesOrganic Oct 2016 - Jan 2018Troy, Mi -
Senior Customer Experience StrategistMrm//Mccann Dec 2014 - Sep 2016Birmingham, Mi -
Owner And CeoSeg Adventures Jul 2010 - Jun 2016Plymouth, Mi 48170Started, own and operate a Segway Rental Company in Plymouth, MI.Developed Business PlanSecured financingConduct research and planningCreate branding and marketing materials to build awarenessDevelop custom marketing and social media campaigns to increase salesConducted keyword research for Search Engine OptimizationPlanned and created website layout and wrote contentCreate Google display adsIncreased sales significantly in second yearHire and Manage Team Members -
Senior Enterprise And Customer Experience StrategistTeam Detroit Sep 2012 - Nov 2014Dearborn, MiSupported Ford Client on a variety of Enterprise-level and Customer Experience strategic initiatives: Ford.com, Lincoln.com, Owner.Ford.com, Fleet.Ford.com and other digital properties- Create material for and facilitate Ford Executive Level Strategic WorkshopsProvide consultative support for Ford Marketing Management in decision makingWeb and Campaign StrategyCustomer Experience VisionInnovation StrategyOrganizational StrategyCustomer Journey MappingLifecycle ManagementCustomer Marketing StrategyDigital MarketingCRMSocial Media Marketing IntegrationContent MarketingStrategic and Behavioral InsightsDigital First and Customer First ProgramsIdentify Consumer and Technology Trends -
Online Marketing ConsultantMarygrove College Apr 2012 - May 2012Detroit, Mi- Led digital strategy development for Online Graduate Programs- Conducted Lead Nurturing and email marketing campaigns to attract prospective students- Developed digital marketing budget- Reviewed and assessed vendor proposals, digital advertisements and directory listings- Defined enrollment process to improve student enrollment numbers- Worked with Academic Online Graduate Program Coordinators to fully immerse in program criteria- Created content planning calendar-blog posts, articles, and email campaigns- Managed staff writer to develop content- blog posts and articles- Interviewed current and former students for testimonials- Managed campaigns in Hubspot -digital marketing program -
Account Manager-Digital Marketing Strategist & Marketing LeaderBiznet Internet Solutions May 2010 - Apr 2012Consult SMB owners, Agency Partners and Marketing Managers in developing comprehensive digital marketing strategies, leverage their digital branding and content to effectively engage with consumers.Plan, manage and assist in website navigation and structure to ensure that clients deliver a strategically focused traffic driving product.Develop Local, Regional and National Marketing StrategiesLead Brainstorming efforts to ensure that my organization remains a leader in our industry.Manage Client projects to ensure timelines are met, expectations are fulfilled and overall client satisfactionLed Biznet external marketing efforts- branding and messagingAnalyzed and implement marketing tactics to position Biznet as a leader in the Digital spaceWorked with internal team to execute multiple concurrent client projects in healthcare, retail, industrial and service industries.Managed digital campaigns exceeding $500k annually -
Channel Marketing Strategy Consultant (Buick And Gmc)Aquent Marketing On-Site At Gm Oct 2008 - Mar 2010• Create vehicle launch strategy assessments used by Senior Leadership to determine best Go-to-Market Strategy for key new vehicle launches: 2008 Pontiac G8, 2010 Buick LaCrosse and the 2011 Buick Regal • Develop Key Market Strategies implementing Brand Development Index and Category Development Index scores• Recommended localized (DMA level) marketing plans for Buick and GMC utilizing a $13 million advertising budget• BPG SWOT 5 year plan • Business Planning Support • Key Market Strategy• Voice of Market Support • Vehicle Launch Analysis • Competitive Assessment• Buyer Profiling • Purchase Funnel Measurement• Brand Health / Perception -
Targeting And Multicultural Research AnalystGeneral Motors (Gm) Nov 2005 - Oct 2008Greater Detroit Area• Client interface with Female Marketing Manager - - assessment of client needs and managed delivery of projects• Youth Market Subject Matter Expert - - Identified trends, purchase behaviors and attitudinal analyses for key buyers• Mapping Expert - - Created thematic US, GM Region and DMA market share performance maps• Geo-Demographic and Consumer Segmentation Expert - - PRIZM Clustering, BDI / CDI, DMA Analysis• Developed key consumer insights through custom analysis - - New Mainstream, Youth Market, Then & Now and Boomer Summary • Created and distributed Diversity Market share report (key team monthly deliverable) to 150 Executives, Marketing and Field Managers • Developed Vehicle Segment Competitive Analysis - - Assessed Segment / Brand Performance, Pricing, Purchase Reasons, Conquest / Loyalty -
Media Research AnalystDoner Advertising Apr 2004 - Oct 2005Insights: developed through analysis and interpretation of demographic, lifestyle, and consumer purchase syndicated research dataIdentified emerging media and technology trendsMedia Strategies: analyzed appropriate media mix for clients using various media research toolsMedia Research Library Director: organized and maintained Market Media Performance BooksTrained: new employees to effectively utilize various media research tools.Assessed: new syndicated research tools for relevancy to our team and organization -
Local Marketing ManagerFazoli'S Italian Restaurant Feb 2003 - Nov 2003Canton,MiDeveloped aggressive marketing campaigns using guerilla marketing tactics and leveraging community eventsIncreased revenue: substantially by implementing aggressive campaignsIncreased family clientele: Successfully designed and implemented kid's night program on slow-sales nightsCreative negotiation: of free sponsorship packages at local major sporting eventsProduct sampling: Organized, facilitated and managed booths at community eventsCross-promotions: with area businessesMarketing Collateral: Created impressions by developing advertisements, brochures, fliers and signageOrdered and maintained: supply of corporate promotional materials -
Marketing/Account ExecutiveKemnitz Candies Jan 2001 - Jan 2003Increased revenues: created product solutions for clients to meet business objectives Improved selling process: conducted customer experience assessments by surveying and observing customers during holiday shopping seasons Developed: public relations campaigns, web site content, brochures and promotional fliers
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Team Leader & Associate ManagerPhoenix Group Dec 1998 - Feb 2002Visteon-Carlite Glass Replacement ProgramFord Reacquired Vehicle Program (Lemon Law-Buy Back)Managed teams: ranging from 5 to 50 employeesPromoted: 3 times in 2 yearsConsistently exceeded performance goals
John E. Smith Education Details
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Sba Small Business Administration Emerging Leaders InitiativeEntrepreneurial And Small Business Operations -
3.5 Gpa -
Business Admin-Marketing -
Edward Lowe FoundationMich 50 Companies To Watch Leadership Retreat
Frequently Asked Questions about John E. Smith
What company does John E. Smith work for?
John E. Smith works for Great Lakes Segway
What is John E. Smith's role at the current company?
John E. Smith's current role is CEO, RideSmith, parent of Great Lakes Segway. At RideSmith we provide a swiss-army knife of personal electric mobility products that help our clients get their job done more effectively..
What schools did John E. Smith attend?
John E. Smith attended Sba Small Business Administration Emerging Leaders Initiative, Wayne State University, Olivet Nazarene University, Edward Lowe Foundation.
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John E. Smith
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