The diversified development strategy of the start-up(Series B) company is responsible for building a comprehensive e-commerce shopping guide platform, providing technology and product development needs according to product needs, formulating annual customer development plan, finding opportunities from data analysis, and leading the team to achieve the goals. The number of users increased to 100 thousand in six months, and the number of effective users increased to 20%.1. Platform building: Build SaaS e-commerce shopping guide platform from 0 to 1, product iteration, UI and system version application market iteration and upgrade;2. Operation optimization: Responsible for the maintenance and operation of the whole e-commerce platform, establish a perfect online operation system and process; Establish user database, user tag, study the user's activity, retention rate and loss rate in different stages of the life cycle, and build a user management model. Analyze the data of users, adjust the promotion strategy and improve the traffic growth;3. Brand promotion: Responsible for the development of e-commerce platform operation planning, marketing, festival activity planning, cross industry cooperation and other activity resources integration planning and implementation plan;4. User management system: Monitor the development trend of the industry and the trends of friends and businessmen, formulate user management system, coordinate and integrate internal resources;5. Budget control: EC overall fund management and budget control, responsible for ROI;6. User growth: new user growth, platform search optimization, online media delivery (dual micro, shake, headlines, forum, events, etc.)

Responsible for formulate annual promotion plan, allocate budget, develop business channels, promote cooperation between different industries, lead e-commerce team to complete performance, and concurrently serve as marketing, event planning, media delivery, dual micro, KOL, industry exhibition, etc.1. According to the target, formulate the annual, quarterly, monthly, holiday sales index and marketing activity plan, adjust the marketing activity plan and provide solutions in time according to the market situation;2. Collect competitor's market information, improve brand competitive advantage, and plan corresponding marketing strategy;3. Participate in the planning and development of the shop decoration plan, and reflect the brand image on the page;4. Responsible for the promotion strategy inside and outside the store station, the planning store activities, coordinating the work of each department according to the plan and finally implementing the work;5. Online "Tmall" special activities travel with chefs, New Zealand state banquet chefs visit folk food column activities, online single day break 100;6. Channel customer cooperation: activity planning, material support, joint theme activities, TVC shooting, new media launch of distribution customers of Futian, healthy life, original life, Oriental CJ and other distribution channels;7. Offline events: Shanghai Oriental Pearl and Hangzhou hotels jointly organised the theme of New Zealand delicacy Festival. The Oriental Pearl mobile advertising campaign was received by the media. The Pearl Oriental and the New Zealand Prime Minister attended the event, and the order was high.8. Offline events: 100 family parent-child activities, with the participation of New Zealand's former Prime Minister and Consul to China, media interviews and KOL's participation in sending events on the social tools;

Responsible for marketing activities, display materials design, annual marketing plan and budget planning, assist all regions to achieve sales targets;1. Research and analysis of competitive products in the market, analysis of terminal display, and cooperation with R & D department in new product listing channel investment planning;2. Participate in the contract negotiation of NKA store, be responsible for Carrefour's entry contract rebate negotiation, distribution entry communication, supplier system management;3. POSM material support, material production, related procurement, and terminal display feedback and adjustment of marketing events;4. Marketing material budget planning and distribution, tracking regional sales data, help regional business indicators;5. Market activities: participate in the Chinese Super League, Beijing Wukesong stadium, name sponsorship; business exhibition, breakfast car planning and implementation;6. R & D of new products: participate in the "small time" new product R & D and launch conference, and launch of news media.

WPP's 4A advertising company is responsible for FMCG key customer business, and the annual project profit contribution of the team is 1000W +.1. Unilever Project: National offline distributors' recommendation meeting of condiment, activity planning, material support, site construction, personnel training, venue purchase, etc., activity summary quotation, monthly project review, project cost control and effect evaluation.2. Maybelline Project: product display, publicity materials, BA recruitment and training in the beauty shop to ensure the timely replacement of publicity materials, the establishment of incentive mechanism for promoters and performance evaluation;3. L'Oreal Project: feedback on the publicity materials, material design, poster exposure position and publicity effect of Kasi hair products in the National Cooperative salon;4. Pfizer Project: national supermarket health products promotion activities, national large-scale roadshows, brand offline advertising design and delivery, national roadshow planning and implementation, sales promoters and training management.

Organize business meetings, write work reports, have undertaken two emergency ship repairs and one luxury cruise ship transformation independently, bringing 500W + profit to the enterprise, participate in evaluation and quotation, bidding projects, assist the sales department to complete the performance, and establish long-term good cooperation relationship with customers.