Rita Horvath Email & Phone Number

Budapest, Budapest, Hungary

As the Chief Media Officer at Publicis Groupe Hungary, I am responsible for overseeing the media operation.I successfully introduced the Performics brand to the Hungarian market, which is the performance media agency of Publicis Groupe. The agencies have achieved positive business results, and the brands experienced significant growth. In particular, the Performics performance team grew from just two members to a team of twenty.As CMO, my primary focus is ensuring the success of each agency and their clients. I am dedicated to identifying new opportunities and trends in the industry to help our clients stay ahead of the curve.Founded in 1926, Publicis Groupe, the world's third largest media and creative group, is at the forefront of performance-based digitalisation of the global communications and advertising industry. Its Hungarian subsidiary, Publicis Groupe Hungary, brings together six well-known agency brands (Leo Burnett, Publicis, Saatchi & Saatchi, Starcom, Performics, Zenith) and more than 300 professionals.

Budapest

Leading Starcom and Zenith media agency under Vivaki, I was responsible for handling not only the day-to-day management, but also the business strategy and negotiations.VivaKi is part of Publicis Groupe, the world's third largest communications group, the world's second largest media counsel and buying group, and a global leader in digital and healthcare communications.

As the leader of the media team, I was accountable for driving results by developing and executing effective media strategies, managing media planning, and overseeing media buying. Together with my talented team, I had the privilege of working with renowned partners, including Coca Cola.Starcom is the Human Experience Company. A world-renowned media communications agency, we harness the power of media, technology and data to create experiences people love and actions brands need. With more than 7,000 employees worldwide, Starcom is part of Publicis Media within Publicis Groupe, one of the world’s leading communications groups.