Rita Murphy Email & Phone Number

Canton, Ma

Manage the day to day operations of a multi-million customer database.Manage all aspects of Customer Loyalty Program including developing segment tiers, rewards distribution and customer retention goals.Implemented tier program recognizing best customer segments, resulting in additional sales revenue exceeding $2 mil annuallyEnsure proper data flow (all ways) of multi-channel retailer.Implemented controls and reporting tools focusing on customer capture at POS resulting in over 30 % increase in email capture helping to maximize marketing strategies.Manage budget for loyalty including direct mail and print media associated with rewards program with over 2 mil members.

--Managed database of two companies (Dressbarn and Maurices) with a combined count of over 1,300 stores Dressbarn – NSB Marketworks version 4.1 Maurices – NSB CRM version 5.2--Managed all data feeds in and out of the two systems ensuring data integrity at all levels--Implemented and managed Best Practices for data security and integrity ----Established a Documentation library for all processes including step by step procedures as well as technical troubleshooting processIncreased daily posting rate of both databases by an average of 15 % ensuring more timely transactional data be linked with correct customers--Developed “mirror mapping” of all key attributes and indicators across both databases ensuring “one language” exists for results and KPI’s--Standardized NCOA and regular data cleansing processes and procedures--Technical skills include writing SQL and Access Queries

--Managed all systems of 27 store retail company (selling music/movies/electronics) including:--Responsible for setting IT goals and project management, helping to set structure and standards based on common IT best practices by defining technology strategies throughout the organization.--Relationship builder with merchandising area helping to standardize reports and improve data flow and integrity issues, ensuring “one version of the truth. Developed understandable methodology for buyers to understand planning and replenishment process better.Hands-on manager. Working with multiple systems, ensuring proper integration and maintenance using a variety of programming tools including DBU and SQL while understanding other programming concepts. Documentation specialist, ensuring both operational and technical procedures are clearly outlined for business continuity. Adhering to Information Mapping standards ensuring continuity in both format and usability.

Managed all systems of 20 store retail company (high end fashion apparel for men and women) including: AS400 running Island Pacific Merchandising and Computer Associates Masterpiece Financials RS6000 (UNIX, AIX) running STS Sales Audit and STS MarketWorks (Customer Relationship System) STS POS (Windows NT. 4.0) Responsible for managing Customer Relationship Management Program including: Promotion AnalysisGoal setting and measurement to ensure better customer relationships are top priority Implementation of “best customer” reward program Implementation of “new customer, new store” program