Mark Ritchie Email & Phone Number

Winchester, CA, US

Irvine, CA

• Managed Nabisco Brands, Responsible for execution of Albertsons, Vons and Winco promotional programs, key initiatives and local incremental selling
• Represents the critical linkage between Headquarter teams and the Mondelez Retail Sales team
• Worked with indirect reports to coach, assess retail conditions, develop strategies and solutions around key business opportunities and issues related to customer needs, competitive threats, Key Performance Indicators.
• Develop relationships with Albertsons VP of Operations and key field decision makers to favorably influence and enhance Nabisco’s competitive position

Irvine, CA

• Responsible for total Kraft portfolio at Safeway Vons retail
• Managed Acosta Brokerage to perform tasks: resets, new item test launches and rack execution on warehouse brands
• Managed Nabisco brands through a DSD salesforce executing in-store priorities
• Monthly Customer/Field calls discussing priorities, store opportunities, incremental selling
• Market presence – conduct store audits with the purpose of improving HQ execution and identifying incremental selling opportunities
• Conduct post analysis using consumption and shipment data to improve and drive sales

Greater San Diego Area

District Manager responsible for Nabisco Brands leading a sales team in the greater San Diego area supporting over 140 grocery accounts with a sales team of 11 Sales Reps and 20 Merchandisers. Annual revenue responsibility exceeded $15 million.

Orange County, California Area

• Assisted Account Executive responsible for managing Biscuit business in Albertsons Southern California. Responsible for Sav-on Headquarter calls.
• Develop annual/ quarterly business plans for account.
• Communicate retail plans internally and externally.
• Execute annual/ quarterly plan for new items.
• Manage shelf space using category management principles.

Orange County, California Area

Territory Mangers for Nabisco responsible for growing Sales, Share and managing cost. Sold to 60 retail/grocery stores, $4 Million in annual sales. Responsibility included managing a team of 3 Retail Representatives and 3 Merchandisers.

Orange County, California Area

Sales Representative for Nabisco responsible for sales and merchandising of a district which included 18 major grocery accounts. Responsibilities included writing all orders for each grocery account, planning and selling with the goal of reaching monthly sales objectives and building strong relationships.