I am a technical analyst with expertise in implementing and working with web analytics and MarTech operations. I enable data instrumentation for clients, having worked with various tag management systems (client-side and server-side), web analytics platforms and CDP tools from the Tealium, Adobe and Google suites besides others, and various data visualisation tools.I enjoy delivering meaningful, effective and speedy solutions to challenging solutions that bear impact for the long run. I try to be versatile, learn continuously and collaborate effectively in order to achieve those goals.I have led teams, owned up MarTech requirements for clients, and worked in tandem with developers and clients with their business requirements. I've had the privilege of working on technical implementations in a client-facing environment throughout my career. So far, I have worked with clients in the retail and logistics verticals.Besides analytics, I love to peeking into data science, web development and IOT projects beyond my day job. Among non-geeky stuff, I love playing the guitar, making miniature sculptures and cycling.