Johnny Rivera Email & Phone Number

Greater Chicago Area

• Developed vendor-client relationships at major grocery chain stores in the Chicagoland area including Target, Whole Foods, Mariano's and Jewel-Osco•Formulated partnerships at the regional and store levels to benefit the La Croix brand and the retailer• Identified sales performance and market trends to create specific merchandising strategies tailored to each retailer’s needs, with promotions, in store sampling activations and themed holiday displays•Ensure all accounts carry 100% authorized product and utilize their space-to-sales efficiently by leveraging store surveys and audits, Nielsen syndicated data, and consumer insights data• Negotiate and collaborate with regional and store management to advance incremental displays throughout the sales floor to drive impulse purchasing• Spearhead and align management at accounts through store-level education, inventory management, and collaboration with account managers• Strategize communication with key decision makers on upcoming programs, ad activity, and new product authorizations

Chicago, Illinois, United States

• Spearheaded the promotion and events execution for the openings of the new Whole Food Market stores in the Chicagoland area and Comcast Xfinity customer growth in the Chicago market• Developed the budget, planning, sourcing and execution of increasing awareness of the new Whole Foods market stores and expansion of Comcast Xfinity services within each new neighborhood, partnering with local chambers of commerce and condo associations• Responsible for the maintenance, appearance and travel of the Whole Foods Market promotional vehicle • Accountable for the budget, inventory and distribution of all marketing materials and giveaways/samples at events• Manage and train a team of 3-5 brand ambassadors at events ensuring the team is representing the brand at its best and providing exceptional customer service and knowledge of the client• Create and provide digital content for client's social media accounts

Greater Chicago Area

• Managed and mentored a 40 plus brand ambassador team, supporting corporate positioning, campaign launches, advertising, promotional collateral and tradeshow marketing • Advanced the planning, sourcing and execution of increasing new Uber ridership and driver efforts in the Chicagoland market • Performed customer & market research, developing partnerships & demographic profiling to identify and capitalize new markets • Coordinated promotional assets, technological tools and logistics for 50 plus top tradeshows and festivals in the Chicagoland market

Greater Chicago Area

•Provide onsite managing and training of customer service skills to workers and volunteers at wine tasting/learning events•Plan and execute set-up, layout and breakdown of wine festivals materials and equipment•Assist with the sales of all merchandise sold at the pop up store at the wine festival

Greater Chicago Area

Provide consulting, conduct interviews, provide videography and editing services of the after school science program curriculum in multiple inner city schools and the annual end of school science competition

Chicago, Il

Coordinate, manage and execute all on-air marketing campaigns and on-site events for live promotions and new/original programming. Events include: Big Ten Basketball Tournament, Big Ten Football Championship Fan Fest and the BTN Big 10KPlan and implement the marketing budget process, batch and record invoices for paymentDirectly manage 30% of the entire BTN marketing budgetCreate, manage, order and organize the distribution of all network related promotional premium itemsDirect and operate the network’s fan-loyalty program and provide tours of the BTN office Write and present RFP’s and creative briefs, select ad agencies, manage all communication providing direction for campaignsDevelop strategy for marketing interns to drive the BTN brand at all 12 Big Ten schools. Train, and manage all on-campus representatives who activate marketing plans to drive awareness of BTN programming

•Assisted and trained patrons in the process of video production•Presented training workshops in linear editing, computer graphics, camera usage and lighting •Managed and coordinated studio operations, appointments and equipment use•Processed all financial transactions and accounting of monies received for services

•Assisted with promotions and game day events related to the servicing of sponsor contractsEvents included Walgreen’s Bat boy/girl program, MBNA & Cingular Wireless daily boothplanning and staffing, first pitches, and lucky seat/fan selection.•Completed research of marketing trends within TV, Radio and print •Ordered and maintained the inventory for all corporate sales merchandise and sponsor displays