Acting ABM on Tapal Mezban and Tapal Chenak portfolios (February 2017 – current)• Implemented high impact strategies to target business opportunities and markets – All three brands witnessed double digit growth• Developed Brand Strategy and Tapal Tezdum’s role in the Tea categoryTezdum’s Strategic role identified after surveying the market and conducting research on blend, brand name and packaging• Project Lead on Tezdum Market Development Plan 2016-17 – Brand witnessed double digit growth from identified areas of Southern and Central Punjab (130,000+ Consumer contacts)• Launched multiple Consumer Promotions to generate trial and incremental sales on Tapal Mezban, Tapal Tezdum and Tapal Chenak• Developed new Thematic Campaign• Developed new Packaging for brand overhaul• Carried out collaborations with Nestle Everyday to increase brand awareness and consumer contacts in Southern and Central Punjab• Project Lead on Mezban Inaam Dhamaal Scratch & Win campaign – 800,000+ Entries received• Developed FY17/18 Brand Plans Tapal Mezban and Tapal Chenak

• Overall Brand Management and Multi-functional collaboration for Tapal Tezdum.• Developed Brand Plan for Tezdum – rolled out regional program for penetration in high potential markets for equity packs. Brand witnessed significant equity pack growth in identified regions• Conducted Research for consumer insights to identify brand weakness and opportunities• Orchestrated and executed Tezdum Dumdaar Jeet activation campaign - Launched 'Rung Day' campaign resulting in enhanced productivity by 60%• Developed Tezdum Market Development Plan – Punjab specific plan resulting in 50% growth in equity pack sales• Identified gaps and launched new SKU in Faisalabad and Islamabad Regions - SKU became a driving factor gaining market share

• Achieved highest quarterly sales in Men's apparel category.• Launched Arj, private label for eastern wear• Increased brand portfolio at Daraz.pk• Managed relationships with existing partners/suppliers.• Analyzed sales, stock reports and made procurement and brand specific marketing decisions• Developed and managed Private Labels and made sourcing decisions for inventory management

• Developed and presented an Integrated Marketing Campaign for a new brand.• Managed ‘Omore Monkey Peel’ activation in Karachi and Lahore. • Carried out a comparative cost analysis of billboard sites of Engro Foods brands in Pakistan. • Supervised production of ‘Olper’s-Nematein, Fulfill her dream’ documentary (digital campaign)

• Developed a distribution network plan covering sports goods retailers in Washington DC, Maryland and Virginia. • Established presence of TWG on Amazon.com • Completed an entire Inventory management for TWG mouth guards and straps. • Developed templates introducing TWG to organizations for sponsoring of events. • Attended PR events to develop relations with potential investors/clients and succeeded in bringing an investment group. • Carried out BTL activity at Varsity Lacrosse Tournament attended by 900 school athletes.

• Hosted Prime-time call in and request shows • Recorded Fire overs, developed show titles and themes for special transmissions. • Event Coverage at FM 96 sponsored events.

BTL and Activation management and Analysis, Product Packaging comparitive analysis, Consumer Promotion strategies

Social Media Campaign management and promotion, Brand Development, Product innovation