Rob Mitchell Email & Phone Number

Dallas/Fort Worth Area

Developed and drove global sales strategies to achieve Omni-channel revenue and margin growth for $150M Skagen brand, and collaborated with Merchants to develop assortments that furthered long-term brand vision.•Led business review meetings to react to trends and develop strategies to achieve brand goals•Developed best-in-class sales tools to grow mind share, drive results, and improve execution•Set quarterly global buy guidance, led global buy meetings, and directed key global trade shows•Collaborated to develop new account and SIS approval process•Launched new key account locations, secured improved space/additional space in comp stores•Collaborated to clean up distribution and discounting•Strategized and executed launch of jewelry and leathers in 3600 locations, generating $12.0M •Launched and managed 6 new concept stores in the USA and Europe•Re-launched skagen.com to build brand awareness and showcase and test new categories•Spearheaded integration of Skagen brand into Fossil Group, aligning stakeholders on short and long-term brand growth strategies, tactics, and tools•Partnered cross-functionally to develop holistic sales and marketing strategies and best assortments•Hired, developed, and managed team of 5 Managers and influenced Merchants and Sales teams•Drove results: +14% to LY in 2014 with growth in all channels and regions •Region: NA +8% / EU +14% / AP +25% •Channel: Wholesale +10% / Retail +36% (comp stores +11%) / Ecom +43%•#1 shipment trend to LY and ST% in 2014 out of 15 brands within Fossil Group•Watch margins +228bp

Reno, Nv

Led Sales, Retail, Planning, and Visual Merchandising for Skagen brand, and managed team of 20 managers and 140 merchandisers. Drove P&L for North America, and collaborated to set brand strategy and annual budgets.

Reno, Nv

Created and developed Planning department to target sales opportunities, inform the seasonal product development process, and forecast inventory demand for Skagen brand.

Atlanta, Ga

Developed and implemented assortment strategies to drive sales, margin, and inventory turnover for Fashion Watches and represented and negotiated for 7 Macy’s divisions as part of Macy’s Team.

Atlanta, Ga

Developed and executed financial plans, merchandise assortments, replenishment, and allocation plans by store.