Rj Fox Email & Phone Number

Sunnyvale, Ca, Us

I lead the Marketing organization for LinkedIn's Talent Solutions business, empowering organizations across the globe to hire and develop their #1 resource: talent.

Sunnyvale, Ca, Us

Sunnyvale, Ca, Us

Sunnyvale, Ca, Us

I lead the Growth & Lifecycle Marketing team for LinkedIn's online learning business (LinkedIn Learning). Our team of 10+ marketers is responsible for accelerating growth across both our consumer and enterprise businesses. We do this through:(1) Consumer Product Marketing: Partnering with the Growth Product team to expand and optimize how we leverage the LinkedIn ecosystem to efficiently acquire new users.(2) Brand Marketing: Across both our consumer and enterprise businesses, we've made considerable investments in building our brand in the online learning space. We do this through developing differentiated and relevant messaging and content marketing assets that we deliver to our audience through full-funnel, multichannel campaigns.(3) Performance Marketing: We're continuously optimizing existing channels and testing into new ones to accelerate our growth, but with an eye on efficiency. We leverage everything from Paid Search to Email to Affiliate Marketing to Paid Social.(3) Account-Based Marketing: We've developed a comprehensive account-based marketing program to take a more customized, multi-dimensional approach to engaging and acquiring high priority accounts for our enterprise business.(4) Web Marketing: Our B2B site (learning.linkedin.com) is a critical component in our growth ecosystem and we're constantly testing and adapting this site to improve engagement and conversion.(5) International Marketing: As we continue to expand into new markets, we partner closely with our Regional Marketing teams to ensure our programs are appropriately customized for local audiences.

Sunnyvale, Ca, Us

Sunnyvale, Ca, Us

Sunnyvale, Ca, Us

I led an incredible team of smart, curious and fun marketers responsible for the "machine" that drives growth for our Enterprise business (our primary product is LinkedIn Learning, an online learning platform). Our team develops and executes a comprehensive growth strategy. Specific activities include: managing integrated full-funnel marketing campaigns, building, managing and evolving our B2B website, creating and implementing an automated nurture strategy, maintaining strong relationships with sales partners through KPI alignment and consistent and clear communication, developing a search marketing strategy (organic and paid).

Sunnyvale, Ca, Us

Led the development and execution of the go-to-market plan for the launch of LinkedIn Learning.

Sunnyvale, Ca, Us

As a member of LinkedIn's Product Marketing team within the Talent Solutions business ($1B+, flagship business), I collaborated closely with sales, customer and acquisition marketing, insights and product teams to develop and effectively execute product strategies for the business. This includes setting product packaging, promotion, pricing and positioning, designing and leading go-to-market strategies and uncovering and validating customer needs to inform new product development. Ultimately, our goal is to help our customers be more successful in their profession.

San Francisco, Ca, Us

New Haven, Ct, Us

Durham, Nc, Us

Concentration: Decision Sciences and Marketing (Market Analysis & Strategy)Dean's List: 2012-2013 & 2013-2014 Academic YearsFuqua Scholar in 2014 Graduating ClassCabinet Member, Net Impact ClubAs Durham Liaison for the Net Impact Club, I led one of the largest student-run events of the year, "Day in Durham". This event introduces 200+ First-Year MBA students to the local community through company tours and panels involving 20+ local business leaders. I was responsible for managing and collaborating with a team of 5 peers that developed and launched the marketing campaign, created the event content and themes and handled all event operations and logistics. Selected as COLE Leadership FellowAs Task Force Lead for Recruiting & Marketing, I led a team of 6 peers responsible for marketing, recruiting and selecting next year's COLE Fellows. I also mentored two teams of first-year MBA students and participated in numerous leadership development activities.Served as Non-voting Board Member for KidZNotesAssisted this local non-profit in developing an expansion plan into the Raleigh market.

Sunnyvale, Ca, Us

In my role as MBA Intern, I worked with an incredible team that is passionate about achieving results and effectively executing the go-to-market strategy for media products in the Talent Solutions business. The team also collaborates with product, sales and product marketing teams to effectively launch new products and drive new initiatives. My summer projects at LinkedIn included:- Empowering sales reps to achieve ambitious targets by creating a dynamic excel model to track progress towards goals and identify opportunities.- Analyzing Salesforce data to identify attainable whitespace among existing clients.- Managing cross-functional effort to develop an actionable strategic plan to achieve stretch goals for the business in 2H 2013.

Los Angeles, Ca, Us

Worked with a global team of 20+ partners and associates that approached executive search from new angles and challenged the standard processes & methods in place. Identified and executed strategic initiatives in collaboration with practice leadership, resulting in 29% revenue growth from FY10 through FY12.Specific projects included:- Established ongoing content partnership with CFO Journal (new section of the Wall Street Journal), helping to raise market awareness of the Financial Officer Practice. - Participated in content marketing initiatives such as the development of practice whitepapers on trends in the Financial Officer marketplace.- Developed dynamic database for tracking CFO turnover and identifying emerging trends in the marketplace for financial officer talent.- Created a new, data driven approach to identifying potential new business opportunities.

Los Angeles, Ca, Us

Designed a new format and production process for business development presentations, contributing to a successful move upmarket as our average fee increased 46%Launched our inaugural monthly performance report through collaboration with corporate finance and operations team to develop practice-specific performance metrics.

Los Angeles, Ca, Us

Led more than 35 organizational mapping projects and candidate/source identification assignments, ensuring partners met client needs.

eMochila is a startup company based in San Francisco, CA that develops website and content sharing solutions for accounting professionals and small business owners. (eMochila was acquired by Thomson Reuters in December 2011).Enhanced sales skills set, particularly in outbound/inbound lead generation, follow-up, closing and client management; Assisted with hiring, training and managing sales team in Buenos Aires office; Created competitive analysis through Internet and market research as well as communications with sales team, contributing to a 30% growth in our customer base.

Master Of Business Administration (M.B.A.), Marketing Strategy + Decision Sciences

B.A., Economics

Education record