Robin Johnson Email & Phone Number

• Utilized HubSpot Marketing Hub on a daily basis for 6 clients for emails, lists and workflows• Curated and scheduled monthly social media copy for 10 clients• Created content outlines & material recommendations for drip campaigns • Created paid LinkedIn campaigns for 2 clients with a combined monthly budget of $900• Constructed pop-up campaigns in OptIn Monster• Created & optimized Google Search ads for 3 clients for a combined monthly budget of $3,000• Analyzed and… Show more • Utilized HubSpot Marketing Hub on a daily basis for 6 clients for emails, lists and workflows• Curated and scheduled monthly social media copy for 10 clients• Created content outlines & material recommendations for drip campaigns • Created paid LinkedIn campaigns for 2 clients with a combined monthly budget of $900• Constructed pop-up campaigns in OptIn Monster• Created & optimized Google Search ads for 3 clients for a combined monthly budget of $3,000• Analyzed and reported monthly HubSpot & social media performance on a monthly basis in Databox• Consistently took on additional roles and learned new skills to utilize within the agency Show less

• Created monthly/quarterly reports for all clients• Built and edited emails for lead nurturing campaigns• Curated content briefs and formatted blogs using html in HubSpot• Created monthly social media outlines/copy and scheduled posts• Conducted monthly SEMrush audits for all clients and implement changes• Analyzed email open rates/CTR as well as social media metrics for all clients• Created and optimized Google Search ads

Utilizing the HubSpot platform I... • Created lists, workflows and dashboards, added personas and lead scoring• Cloned and edited pages• Created and schedule social media posts• Email: Cloned and edited, created headers, bi-weekly/monthly reports on open rate and CTR • Data: Analyzed and optimized the contacts in the database, exported unengaged contacts and source new contacts

• Generated integrated marketing campaign plans for global clients in the Oil & Gas industry • Analyzed and interpreted data from Google Analytics to create client reports • Utilized marketing databases and applications to create monthly outlines and schedule social media platforms for 4 clients• Performed social media audits for clients

• Supervised 15+ members, led weekly team meetings• Tracked 900 volunteers' service hours on Excel and created graphs to chart progress• Oversaw all tasks and create timelines for projects• Planed and executed city event within the budget of $4,000 • Coordinated MVP’s signature events for 50-200 volunteers• Assisted in the development of marketing designs • Reached out to on-campus departments to collaborate and find opportunities for recruiting new volunteers•… Show more • Supervised 15+ members, led weekly team meetings• Tracked 900 volunteers' service hours on Excel and created graphs to chart progress• Oversaw all tasks and create timelines for projects• Planed and executed city event within the budget of $4,000 • Coordinated MVP’s signature events for 50-200 volunteers• Assisted in the development of marketing designs • Reached out to on-campus departments to collaborate and find opportunities for recruiting new volunteers• Created and reviewed event and organizational assessments• Maintained inventory of promotional materials• Created and presented annual reports Show less

• Managed budget of $75,000; ended the year under budget• Purchased promotional items for events and activities• Developed marketing plans for all social media accounts; each account with 1,000+ followers• Planned and executed marketing strategies for events and activities• Created mock-up design drafts and designs for marketing• Collaborated with university design entity to create marketing designs for 6 events

• Organized 10 volunteer events over 3 months, collaborating with community partners• Led service events of 10-30 students & supervised Co-Chair

Master'S Degree, Marketing, 3.78

Bachelor’S Degree, Marketing & Management, Cumulative: 3.56 Marketing: 3.75 Management: 3.6

Activities and Societies: - Metropolitan Volunteer Program - Bauer Women Society - Student Organization Leadership Development

3.73