Robin Johnson Email & Phone Number

• Utilized HubSpot Marketing Hub on a daily basis for 6 clients for emails, lists and workflows
• Curated and scheduled monthly social media copy for 10 clients
• Created content outlines & material recommendations for drip campaigns
• Created paid LinkedIn campaigns for 2 clients with a combined monthly budget of $900
• Constructed pop-up campaigns in OptIn Monster
• Created & optimized Google Search ads for 3 clients for a combined monthly budget of $3,000

• Created monthly/quarterly reports for all clients
• Built and edited emails for lead nurturing campaigns
• Curated content briefs and formatted blogs using html in HubSpot
• Created monthly social media outlines/copy and scheduled posts
• Conducted monthly SEMrush audits for all clients and implement changes
• Analyzed email open rates/CTR as well as social media metrics for all clients

• Utilizing the HubSpot platform I...
• Created lists, workflows and dashboards, added personas and lead scoring
• Cloned and edited pages
• Created and schedule social media posts
• Email: Cloned and edited, created headers, bi-weekly/monthly reports on open rate and CTR
• Data: Analyzed and optimized the contacts in the database, exported unengaged contacts and source new contacts

• Generated integrated marketing campaign plans for global clients in the Oil & Gas industry
• Analyzed and interpreted data from Google Analytics to create client reports
• Utilized marketing databases and applications to create monthly outlines and schedule social media platforms for 4 clients
• Performed social media audits for clients

• Supervised 15+ members, led weekly team meetings
• Tracked 900 volunteers' service hours on Excel and created graphs to chart progress
• Oversaw all tasks and create timelines for projects
• Planed and executed city event within the budget of $4,000
• Coordinated MVP’s signature events for 50-200 volunteers
• Assisted in the development of marketing designs

• Managed budget of $75,000; ended the year under budget
• Purchased promotional items for events and activities
• Developed marketing plans for all social media accounts; each account with 1,000+ followers
• Planned and executed marketing strategies for events and activities
• Created mock-up design drafts and designs for marketing
• Collaborated with university design entity to create marketing designs for 6 events

• Organized 10 volunteer events over 3 months, collaborating with community partners
• Led service events of 10-30 students & supervised Co-Chair

Master'S Degree, Marketing, 3.78

Bachelor’S Degree, Marketing & Management, Cumulative: 3.56 Marketing: 3.75 Management: 3.6

Activities and Societies: - Metropolitan Volunteer Program - Bauer Women Society - Student Organization Leadership Development

3.73