California Pizza Kitchen

Pizza & Snacking - Hot Pockets Team

*Winner Recipient of the Historic Hotels of America's Awards of Excellence | Best Social Media for a Historic Hotel 2020 Optimized Eventbrite management system for 82 events generating revenue stream of $311,236 over 4 years• Developed robust email communications with 18 emails deployed per month utilizing target segments producing average of $15,805 in room revenue with 25% open rate per campaign• Created social media brand plan, managing execution of daily content… Show more *Winner Recipient of the Historic Hotels of America's Awards of Excellence | Best Social Media for a Historic Hotel 2020 Optimized Eventbrite management system for 82 events generating revenue stream of $311,236 over 4 years• Developed robust email communications with 18 emails deployed per month utilizing target segments producing average of $15,805 in room revenue with 25% open rate per campaign• Created social media brand plan, managing execution of daily content across 6 different accounts (Instagram, Facebook, LinkedIn, Pinterest, Twitter, TikTok) • Analyzed target audience’s social media consumption habits and identified Instagram as largest growth potential in 2018 growing followers by 233% over 4 years• Implemented successful media and social media influencer program with 96 hosted visits,generating UGC marketing gallery of over 600 images and videos• Coordinated with 3 local tourism organizations to host journalists from major media outlets:National Geographic, Travel + Leisure, Southern Living, and Bravo TV – resulting in high visibility featured placement in national and regional media outlets Show less