Subbu Ramanathan Email & Phone Number

Canada

Toronto, Ontario, Canada

Toronto, Ontario, Canada

- Lead complete Marketing strategy for IWI Consulting Group from developing, executing and managing different marketing campaigns across multiple channels: Google (search & display),Twitter & LinkedIn (including paid ads), Email, Digital PR, Organic Search, Social Media & Referral - Monitor and improve monthly marketing KPI's and create analytics reporting across multiple platforms and extract key insights for future campaign development, go-to-market strategies and for tactical recommendations - Successfully designed annual marketing plans and budget that drove net new pipeline through Search & paid adds, SEO, direct mail and social media campaigns campaigns- Established and developed all SEO initiatives from content planning, keyword & topic research, on-page optimization, execute outreach link building, improve organic rank, traffic and session to conversion rate

Toronto, Canada Area

- Create, test, optimize and manage always on, promotional, remarketing campaigns through paid media and Social Media channels such as Facebook, Twitter, LinkedIn, and Google Ads to scale traffic, clicks, leads and to improve brand visibility- Executed MOFU and BOFU Email nurture campaigns that aimed to propel prospects through the pipeline to conversion- Utilized UX/UI principles to build landing pages and micro-sites utilizing Leadpages, Zymplify, WordPress and Google sites

Toronto, Ontario, Canada

- Analyze and report on Social Media, Email, SEO and Google Ads campaign performance using Hotjar, Google Analytics, Google Data Studio, G.Ads, twitter and LinkedIn Analytics. Identify growth opportunities and suggest campaign optimization for future initiatives - Analyze website using Google Analytics, Google Search Console and Google My Business data and pitch suggestions to improve conversion rate, reduce bounce rate and increase organic traffic and brand awareness

- Co-ordinated with Clinton Health Access Initiative (CHAI) to identify target audiences, establish positioning and develop commercialization strategy for key product in target market - Planned & developed comprehensive marketing strategy with the help of GATES Foundation for secondary products to increase brand awareness, drive new distributors, increase engagement and renewals from existing distributors - Conceptualized, developed and successfully executed marketing campaigns using Google Ads to increase web traffic and Email Marketing to nurture and increase distributors engagement rate

Hangzhou, Zhejiang, China

- Assisted regulatory affairs by collaborating with key opinion leaders (KOL) to expedite CE, ISO, WHO-PQ and CDSCO certifications - Research and gather target market's clinical trial details, medical device approval process and about the regulatory body for both primary and secondary products

Beijing City, China

- Responsible for developing new business partners, opportunities and manage existing partners- Screen potential business opportunities, select the deals inline with strategies - Manage proposal, response process, including detailed RFP requirements to streamline process and to improve project viability

Master Of Business Administration (Mba), Business Administration And Management, General

Bachelor Of Technology (B.Tech.), Biotechnology