Rob Amato Email & Phone Number

Alexandria, Virginia, United States

• ✧ Creative Brand Designer 2003 – 2013
• Create and manage multi-media advertising campaigns; coordinate advertisement contracts and production traffic; develop, maintain, and enforce corporate brand identity; supervise and mentor junior advertising staff ✧.
• Design and write copy for print advertisements and direct mail campaigns ✧ Accomplishments and Career Highlights
• Vastly contributed to the largest five-year growth period in the company’s history by introducing the concepts of projecting the company’s brand using coordinated, consistent, and comprehensive messaging and brand.
• Spearheaded PenFed’s re-branding effort focused upon overhaul and modernization of the company’s name and logo from “PFCU” to “PenFed”. Developed and presented the plan to executive management, including: analysis of.
• Programmed and maintained a scheduling, production, and cost tracking database to increase operational efficiency within the Marketing Department in preparation of a period of rapid company expansion. Functionalities.

Alexandria, Virginia, United States

• ✧ Proposal Coordinator 1999 – 2000
• Write, edit, and assemble responses to requests for proposals (RFPs) in coordination with sales staff. Manage multi-product offerings to the prospective client. Design all collateral and sales materials and coordinate.
• Produce sales collateral, product information, direct mail, and print advertisements. Assemble and fulfill client membership materials. Negotiate procurement and coordinate production of commercial printing and mail.
• Dramatically increased efficiency via development of an interactive PDF form for sales team members to submit their RFPs to the Proposal Coordinator for processing and archiving. The form allowed for collection of.

Bachelor Of Science - Bs, Business Administration And Management, General

Mba, Marketing

Activities and Societies: Treasurer and Co-Founder of Society for Human Resource Management - JMU Chapter

Certificate, Brand Management