Rob Amato Email & Phone Number

Alexandria, Virginia, United States

✧ Creative Brand Designer 2003 – 2013 • Create and manage multi-media advertising campaigns; coordinate advertisement contracts and production traffic; develop, maintain, and enforce corporate brand identity; supervise and mentor junior advertising staff ✧ Advertising and Direct Mail Coordinator 2000 – 2003 • Design and write copy for print advertisements and direct mail campaigns ✧ Accomplishments and Career Highlights • Vastly contributed to the largest five-year growth period in the company’s history by introducing the concepts of projecting the company’s brand using coordinated, consistent, and comprehensive messaging and brand identity elements.• Spearheaded PenFed’s re-branding effort focused upon overhaul and modernization of the company’s name and logo from “PFCU” to “PenFed”. Developed and presented the plan to executive management, including: analysis of factors and rationale for the overhaul; design and proposal of a new logo; and the plan for internal and external change management. • Programmed and maintained a scheduling, production, and cost tracking database to increase operational efficiency within the Marketing Department in preparation of a period of rapid company expansion. Functionalities included vendor information, cost accounting, automated purchase orders, production schedules, and advertisement archive.• Directed PenFed’s first television advertisements. Created the storyboard, provided art direction, and wrote the voice-over scripts. Managed the video production company via oversight of animation, editing, and voice-over recording while paying strict attention to costs. Managed relations with media vendors to place and run the advertisements. • Produced PenFed’s first “Brand Policy, Logo Usage, and Design Guide” which established formal policies and guidelines for a growing marketing department to follow, including: logo appearance rules; official corporate color scheme; recommended typographical fonts.

Alexandria, Virginia, United States

✧ Proposal Coordinator 1999 – 2000• Write, edit, and assemble responses to requests for proposals (RFPs) in coordination with sales staff. Manage multi-product offerings to the prospective client. Design all collateral and sales materials and coordinate commercial printing and direct mail processing with Production Manager.✧ Marketing Coordinator 1997 – 1999• Produce sales collateral, product information, direct mail, and print advertisements. Assemble and fulfill client membership materials. Negotiate procurement and coordinate production of commercial printing and mail shop services. Compile weekly sales reports ✧ Accomplishments and Career Highlights• Dramatically increased efficiency via development of an interactive PDF form for sales team members to submit their RFPs to the Proposal Coordinator for processing and archiving. The form allowed for collection of consistent information while eliminating the ineffectiveness of handwritten and faxed RFPs (which were often illegible and indecipherable).

Bachelor Of Science - Bs, Business Administration And Management, General

Mba, Marketing

Activities and Societies: Treasurer and Co-Founder of Society for Human Resource Management - JMU Chapter

Certificate, Brand Management