In my role as the Creative Director of Marketing and Advertising, I guide a creative team responsible for overseeing six national brands. I oversee department managers in web, advertising, photo/video, social media, and graphics, actively participating in developing creative content for each area. Prior to each campaign launch, I assess all art and copy, collaborating with managers to ensure alignment with brand standards. My responsibilities include actively shaping the visual identity of these brands by inspiring and guiding the creative team through collaborative meetings.

In my role as Creative Director of Marketing and Advertising for four brands, I spearheaded the creation and execution of promotional materials, overseeing layout, design, and copywriting. I optimized production schedules, provided effective work direction, and enhanced work quality through process evaluation and redesign. I played a key role in reviewing and approving team-developed art and copy materials, contributing to the success of marketing plans through A/B testing and analytics. My achievements include being a proud recipient of four SEMA Global Media Awards, highlighting excellence in the field.

In this role I led a design team in implementing best practices during marketing department establishment. Designed and managed web/social media graphics for four brand identities, overseeing E blasts, Instagram, Facebook, Blogs, and internal site using WordPress. Established key external relationships for cross-promotions, including Counts Kustoms from “Counting Cars.” Pioneered groundbreaking mobile app (no coding) for customer control of Classic Auto Air’s electronic products, holding a patent for “Atmosphere App”. Collaborated on 90+ technical manuals and maintained continuous communication with patent lawyers for mechanical/patent drawings.

Part of a 20-person design team, I contributed to impactful national campaigns, tackling creative and technical challenges in final design across pre and post-production. Led a 5-person team in quarterly creative direction, mentoring interns and junior designers on brand standards. Explored photography and videography, mastering best practices for post-production design. Also, played a role in numerous in-house photo shoots.

During my freelance career, I've had the privilege of developing distinctive brand identities for clients in North Texas and Southern California. This experience has equipped me with valuable skills in creating comprehensive marketing plans and impactful social advertisements for clients in North Texas and Florida. Throughout my freelancing journey, I consistently maintained up-to-date product lines and collateral materials for all clients, fostering enduring partnerships. This concerted effort has enabled me to cultivate a diverse network of clients spanning both coasts of the United States.