Rob Bloom Email & Phone Number

Boston, Massachusetts, United States

Rob is the driving force in numerous operational facets for Net Results Group, leveraging his extensive expertise in asset management and MRO solutions. As an original member of the Maximo team, he was instrumental in bootstrapping MRO Software (NASDAQ: MROI) into the leading provider of Enterprise Asset Management (EAM) solutions for over 10,000 global organizations. Following IBM's acquisition to IBM, Rob was responsible for the integration of Maximo into IBM’s Smarter Planet and Smarter Buildings agenda with a strong industry solution focus. He went on to lead the launch and program management of Maximo into the Smarter Infrastructure and IoT agenda to bring the complete life-cycle of transforming business operations to the forefront. His unique ability to align business objectives with technical strategies has consistently optimized operations for clients, and his contributions continue to drive Net Results Group’s success in transforming the MDaaS market.

Responsible for the launch and program management of Maximo into the Smarter Infrastructure and IoT agenda to bring the complete life-cycle of transforming business operations to the forefront. Key initiatives include launch venues, routes to market, coalition building among services, sales, and product management, and building necessary content and assets to properly evangelize to the marketplace.

Littleton, Ma

Responsible for the integration of Maximo into IBM’s Smarter Planet and Smarter Buildings agenda. Strong industry solution focus earmarking large process and discrete manufacturing verticals by territory. Built competitive barriers to entry as it pertains to work and facilities management. During this period, helped start and manage IBM's India Software Group Marketing Hub and was recognized by senior leadership for best practices and face to face integration in Bangalore and Pune. Today, IBM India Private Limited, the Indian subsidiary of IBM, has approximately 100,000 employees.

THROUGH ACQUISITION: Responsible for the integration of MRO Software’s Enterprise Asset Management solution (Maximo) into the IBM marketing framework. Key initiatives included:•Define and structure guidance for GEO maketing program execution.•Brand awareness and pipeline development•Curriculum lead for Pulse 2008 – the premier service management event attracting 4600 attendees•Support product enablement activities to IBM sales community.•Content development; collateral, presentations, white papers•Educate and populate: internal IBM communities and their respected agencies.

Instrumental in bootstrapping MRO Software (NASDAQ: MROI) into the leading provider of e-business solutions for Enterprise Asset Management (EAM) for over 10,000 global organizations. Strategically and tactically involved in moving the Company from a point solution with a fairly holistic view of the EAM market to the only pure suite player in this particular marketplaceManaged all aspects of a $15M global marketing budget for corporate and field communications that blankets Maximo, the Company’s flagship product in four distinct asset classes: Production, Facilities, Transportation, and IT. Responsible for public relations, advertising, worldwide lead generation/pipeline fulfillment, vertical marketing, brand immersion, and key “go to market” strategies with top tier alliance partners (IBM, BearingPoint, Accenture) as well as complementary solution providers. Manage team of thirty global marcom professionals with direct reports in NA, EMEA, LAM, and A/P. Involved with the day-to-day activities surrounding our corporate agencies, industry analyst firms, user groups (Maximo EAM Chairperson) and various third parties we bring into the fold to build MRO Software’s persona in the marketplace and ensure that plans for execution of all programs and deliverables are interlocked with the field.

Bs Communications, Communications, Marketing, Market Research

Activities and Societies: Ad Lab, Boston Scholars/Menino Scholars

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