Upmarket Card• Responsible for identifying trends in the Balance Transfer program and recommending improvements based on insights gained. Built an automated dashboard of program metrics. Analyzed customer transfer amounts, distributions, and performance data.• Determined impact of using digital marketing exclusively and discontinuing direct mail by analyzing test and control data• Developed a digital direct deposit channel (replacing paper checks) for customers to transfer funds into their bank accounts. Created business case, designed a test, and worked with technology teams to build the new channel.Card Customer Experience• Responsible for roll out of the Lock My Card feature to Capital One’s mobile app and website. Developed plan to measure the value of this feature and the resulting changes in customer behavior• Created business case for Eno Virtual Card Numbers which enable customers to use tokens to shop online without sharing their credit card information• Identified metrics to measure the effectiveness of overlimit-decline email alerts to customers

Partnerships• Managed the internet presence of a major cobrand card, growing new account bookings. Reduced cost of new cardholder acquisitions through web affiliates. Optimized bidding for search engine ads to reduce cost without compromising page placement.• Improved accuracy of valuation models for the card by analyzing cardholder behavior, including purchase volume and delinquency rates• Performed monthly analysis of the portfolio, tracking metrics such as new accounts booked, acquisition costs, and performance data

Partnerships• Developed reactivation strategy for inactive retail credit card holders

• Led the development of practice test questions and online flash cards for AP Microeconomics and Macroeconomics exams• Developed practice test questions and online flash cards for AP Calculus exams

• Evaluated topics in economics and public policy, prepared reports, and presented to the financial secretary and directors• Assessed the impact of two national stimulus packages enacted in the wake of the Global Financial Crisis and the European sovereign debt crisis• Analyzed cost-effectiveness of national anti-corruption commission and recommended improvements