RHH was setup to help drinks businesses navigate the way through a rapidly changing and evolving landscape. With over 18 years experience in the drinks sector, I am able to offer an informed and objective view of how businesses will need to operate in order to support long term growth and success. Drawing from my career across the on and off trade and in all areas of BWS, Premium, commercial, supplier and vendor (FMCG retail through to Independent shops,bars & restaurants). I am able to use the experience and insight I have gained to help cut through the fog of the industry and its rapid change to help support the implementation of profitable and future fit plans to take forward.The business is split into two distinct services:- Management consultancy- Commercial market support within EuropeRHH Consultancy services:- Commercial function reviews (Overall business, Sales, Marketing etc)- Strategic input (supporting or directing future strategic direction)- Leadership guidance – Design and Implementation of organisational vision and behaviours that determine culture- End 2 End efficiency savings (Supply chain, logistics, internal/external ways of working)- Preparation for sale (IPO etc)- Purchase Consultancy (pre acquisition business assessment)- Portfolio reviews (Existing range, Range gaps, NPD workshops)- Tasting and blending support (producer liaison, pre/post customer support, bench-marking)- Sustainability and CSR- Insight and trend identificationRHH Drinks services:- Cost effective access to the market providing on the ground expertise and understanding- Working either directly or managing distributor relationships- Track record of success with both mature and emerging propositionsClients include: Ht Drinks, Armit wines, Alphashire, Lost and Grounded, Alphashire, Sumaridge Estates, Casa Girelli...

Board member for the body responsible for optimising the collective sales and lobbying interests of the industry

Responsible for the Commercial functions of the group including Sales, Marketing and Insights. Focused on delivering an evolution within the organisation, to align with the significant change within the industry and prepare it for the future landscape to provide a more relevant business for our customers and a sustainable future for our growers

• Executive leader driving strategy and sales with c.16 years experience in FMCG, within the Global drinks sector• Delivered results in a variety of commercial roles across all trade sectors, working with Producers, Brand Owner and Agency Business models.• Delivered LFL EBITDA growth in each of the completed years within the business in a declining market• Skills in Commercial leadership, Senior level negotiation, Change management, Drinks product development, Business preparation for Investor and IPO processes, Industry leadership, organisational and operational efficiency• Proven ability to network across the drinks industry with key leadership peer group and develop successful and sustainable growth for the businesses I have worked with.• Developed and launched Echo Falls fruits as one of the biggest NPD launches within the wine category in the last 5 years and a brand that now controls 80% of the fruit wine category.• At the helm of the Accolade wines UKIR business during the most successful years EBIT delivery in its history & transitioned the business from one reliant on deep discounts into the new world of retail consolidation and shallow pricing structures.

• Executive Board Leader in a business of 1600 people nationally with a 13% share of the UK wine market. • Member of Global Executive Committee driving global strategy • Delivered an increase in Full year EBITDA +1% before FX variation in a contracting market, representing the strongest years profit delivery for AW in its UK history• Leading macro-economic change following Brexit through restructuring of portfolio and brands • Delivered significant strategy change, organisational redesign and enhanced execution of detailed sales plans including an increased focus on innovation and Premiumisation • Prepared the business for IPO with communications planning, hosting investor meetings, and pitching the strategic vision for the next 5 years • Developed international portfolio and trading strategy to reposition key brands for future growth, removing millions of cost inefficiencies and cash flow impact• Led the single biggest NPD Wine launch with Echo Falls Fruits, delivering 1.3m 9ltr cases and turnover of £23m and launched new brand Anakena into the UK market from standing start to a 200k 9ltr brand in just over 12 months.• Negotiated trading agreements with Asda, Tesco, Sainsburys, Morrisons amongst others as part of the transition, helping mutual businesses mitigate referendum FX impacts via portfolio management• Built discounters division from standing start to £8m turnover and around 600k cases projected for FY18• Maintained market share despite consolidation in branded mainstream wines seeing most of the big brand owners lose double digit decline in LFL sales in this space• Influenced organisational redesign through investment in Customer Marketing and Digital solutions delivering a reduction of £500k in our Annual SG&A • Landed key sponsorship deals and media interaction for the UK and secured some of the most positive brand marketing initiatives in the industry with Hardy’s Cricket 3 year campaign

• Member of UK&IR Leadership team, managing a national sales team to deliver 12 Million 9ltr cases and annual turnover £150 m approx.• Set the retail strategy of the business and developed the core portfolio of brands delivering a £10m EBITDA improvement in department contribution over my tenure• Delivered 3 consecutive years of growth in a flat and declining market and drove profit improvement for the owners in line with targeted expectations • Developed close business relationships and the development of customer and consumer focused trading agreements with key UK national accounts which delivered volume growth of 4 million 9ltr Cases over that period.• Through a commitment to category insight leading our innovation and development, was able to ensure that the Accolade offer kept moving and retained relevance through customer consolidation and trading strategy changes. • Secured Hardys as the Number 1 UK wine brand 5.3m 9ltr cases and £75m Turnover• Led Kumala and Echo Falls into Category growth through repositioning/repackaging of our SA offer and development of the Echo Falls Fruits range to ensure all brands retained number one status within their segments.• Launched Mud House into the UK market and have raised it to the number 5 NZ brand within the first 18 months, targeting number 4 at forecast volume of 450k 9ltrs and £14m over the following 12 months

• Responsible for Largest customer buy volume with 5.5 million cases, turnover c. £55 million• Grew contract packing and Own label business to include Largest single tender for House Pinot Grigio switching sourcing from Italy to Hungary for the first time• Coverage of Waitrose, M&S and Majestic during time at PLB• Launched first Fruit wines into UK market with M&S and First Spinning Cone Alcohol free wines and wine in RTD glass with Waitrose

Senior National Account Manager Jan 2009 – Jan 2010 • Responsibility for key retail accounts with turnover of 18 million Euros, 10 Million Bottles approx including key clients Morrisons, Waitrose and Majestic wine. • Responsibility for stock control, dry goods, and bulk forecasting (Involved from winery to shelf on key customer projects). • Part of 5 man team responsible for all GCF retail brands and those of our UK agencies. • Delivered JP Chenet into The UK market and secured first listings within Waitrose amongst other customers• Lead project to expand and develop Calvet as a pan French Appellation wines secured first listings of within key grocery multiples• Developed a reputation for strong & sound commercial interactions coupled with the ability to blend and select wines for customers to suit the market opportunity. Head of On Trade Sales June 2007 – Jan 2009• Full responsibility for on trade business in UK reporting direct to UK director managing a 5m bottle remit.• Management of trade strategy covering brewers, major wholesalers, buying groups developing a bespoke and differentiated portfolio for this sector of the business to lay the foundations for future growth• Management of 2 sales and 3 customer assistants along with co-management of dedicated marketing, supply chain and production teams• Delivered high single digit growth across my tenure and launched and established a number of new labels and products specifically for this market