Rob Harrison work email
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Rob Harrison personal email
Co-owner of Glued. Working to get quality commercial benefits from business-to-business brands.Responsible for onboarding clients and conducting research and consultancy to invigorate our clients efforts to grow and develop.I have a post graduate qualification in Advertising & Marketing and 30+ years experience in marketing organisations.FULFILLING BRANDING & MARKETING > Dedicated to producing marketing and communications that bring about justifiable changes in perceptions, attitudes and behaviours amongst prospects, customers, stakeholders and staff.CUSTOMER & INTERNAL INSIGHTS > The source of an organisation’s success is its people and the way they interface with customers. So qualitative research is at the heart of what we do. This provides the key to the valuable difference that is your competitive edge, it also has an impact on unity, motivation and credibility during the process.ONLINE, OFFLINE & FACE-TO-FACE > We use the best tools for the job. Whether that be for marketing & communications, unifying teams or gathering information.TESTIMONIALS > “Take up of the Prince 2® programme has increased significantly with the targeted marketing campaign from Glued”.Dr Neil Pyper, Coventry University ‘We had not realised the depth of the investigation Glued would conduct. In turn, we now recognise the depth, quality and individuality of what we do. The narrative is a true reflection of us and it has not only become part of how we communicate, but also buoyed up our confidence.’Helen Barge, Founder, Risk Evolves‘The quality way in which Glued has portrayed my business, particularly on the web site, has played a persuasive role in securing two strategically significant projects. Due to this increased volume of work we have committed to a three year lease on our new premises and are hoping to recruit two graduates this year.’Mahmood Esmail, Esmail Architects
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Consultant And DirectorGlued LimitedAlcester, Gb -
Consultant And DirectorGlued Limited Aug 2003 - PresentWarwickshire• Developed methodology unique to Glued• Built the business based on a reputation in higher and further education• Diversified into small and medium sized businesses following the impact of government funding cuts and corporatisation in universities -
Business Support - Delivery, Administration, Hosting And MarketingGlued Dec 2020 - PresentFor BIPC Worcestershire made a contribution to the local economy and dozens of new and start-up businesses by running a programme of business support funded by the British Libraries.- recruited coaches and presenters- devised and loaded to Eventbrite a broad and cohesive programme of support- successfully used social media and email marketing to recruit to the programme of events- administered the events including delegate communications- monitored results and adjusted programme, Eventbrite and marketing content to improve outcomes
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Evolving Leadership - Independent Business Services PlcGlued Limited Aug 2003 - PresentWarwickshireA growing and multiple award winning business services company. They are committed to continued growth and to securing the future with a succession plan. However the principles of the business are not convinced that the senior management team have the desire to grasp the nettle of leadership or ownership.We conducted searching individual interviews with the whole management team, examining motivations and plans in connection with the future. This revealed areas of agreement as well as conflicts and barriers. Following consultation with the principles of the business it became clear that there could be no certainty about whether the future would bring a management buyout, a sale or a merger.Nevertheless a plan for growth and succession would be required. The work could now focus on spurring on the development of the best possible leadership team for any of the eventualities.A ‘cathartic’ workshop was conducted to address issues and conflicts. The conclusion being that the senior managers should formulate the forward vision for the organisation and present it to the wider team. Thereby becoming the owners of the plan and empowering them with the confidence and credibility to drive it forward.
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Personality Not Brand - Independent ArchitectsGlued Limited Aug 2003 - PresentWarwickshireWith a unique and exemplary career in the industry our client had decided to build a business based on his own professional philosophy. After establishing the business, earning a personal reputation and developing a more regular flow of work our client wanted to take things to the next level.His challenge was how to differentiate his offer and whether to do so for the commercial or domestic market? How to formulate this for the primary form of communication – a web site? How to start marketing without this key tool?We believe that successful businesses have something valuable at their core that if expressed compellingly and engagingly can motivate internally and persuade externally.Through two in-depth meetings we discovered that our client was looking for a corporate story and had forgotten the value in his own story. That gave us the raw materials to articulate what our client stood for, how that drove his methods and results. This was debated, evolved and distilled to form a proposition for the business. Along with the personal story we found we had the basis and content for a brand and web site and the path to the next level.
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Pride For Growth - Northampton CollegeGlued Limited Aug 2003 - PresentWarwickshireNorthampton College had been dogged by negative perceptions for decades. Driven by the prejudices of selective education. The truth is they add significant value and serve a market that has other wise missed out on opportunities that society has to offer.Following extensive qualitative research we established that individual and associated positive experiences were being outweighed by the prevailing climate of negative experience. More importantly this was as true internally as externally.The answer was pride. Great things about Northampton College were hidden behind ‘the bushel’ of unfounded negative views of Further Education Colleges as a whole.By articulating the desire the College had to help people progress and the way they went about doing that we created a focus for that pride. Presenting that at a staff conference and disseminating in break-out groups through appointed and coached trained facilitators – pride was embedded within the organisation.By injecting the same articulation into on going marketing and communications local perceptions were turned on their head.A strong foundation for a successful £30million pound investment and expansion programme.
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Entering New Markets - Purple MonsterGlued Limited Aug 2003 - PresentWarwickshirePurple Monster is a niche change management organisation using improvised theatre and illustration to help corporates to overcome barriers to change.A reliance on referrals for work had meant a cycle of boom and bust as winning work consumed the organisation. After one of these phases the decision was made to break the cycle. To seek business from more local small and medium sized businesses and to build a sale pipeline to smooth out the fluctuations in activity and income.But how to market themselves? Previous sales and marketing had been done through sponsors, people who knew how it worked. How to explain to those that have never heard of you?We conducted intimate interviews with all staff. This meant staff felt part of the initiative, it informed our creative work and perhaps most importantly it revealed a few barriers within Purple Monster itself that would need surmounting. Telephone interviews with clients, associates and suppliers were also completed to ensure a 360 degree view.We facilitated a staff workshop to address the barriers and to begin a unified conversation about the special way Purple Monster goes about its work.This gave us the raw materials to distil what would otherwise be termed the mission, vision and values for Purple Monster. This in turn was turned into a story to illustrate how and why they do what they do. And by using that as our creative brief we developed a highly expressive new identity.
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Unifying An Organisation - De Montfort University (Dmu)Glued Limited Aug 2003 - PresentWarwickshireThe six schools that make-up DMU were rightly intent on maximising their student numbers. The focus on their own goal meant the benefits of being part of DMU were being overlooked. The opportunity to use money invested in recruitment to benefit from and to bolster the reputation of DMU as a whole were being wasted.Through a series of in-depth interviews with Pro-Vice Chancellors, Deans and key influencers we listened to beliefs, motivations and gripes. We shared a theory for how things could be. The same was done in workshops of representative staff for each of the schools.We discovered there was far more to unite than divide.We found a way to express the valuable difference DMU has to offer the world collectively.We also found a way within that for each of the schools to have their own voice and pursue their respective objectives.It put DMU on the path to better rankings.
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Earning Paid-For 'Bum'S' On SeatsGlued Limited Mar 2018 - Mar 2020WarwickshirePlanned, administered and delivered a marketing campaign to recruit project managers onto the Coventry University Prince2 course:- successfully filled 6 cohorts over the course of two years- using a combination of social media and email marketing- monitored and adjusted the campaign throughout to constantly improve opens, click throughs and registrations
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Business Development DirectorOnbrand Jan 2002 - Apr 2003SolihullNew business and account handling of key accounts. Learnt a great deal about brand and more expansive marcomms solutions.Not the best experience I've had - I could have been more contributory and the company could have been far more accommodating.Clients: Schlumberger Sema, FirstPlace4 and Robert Horne Paper.
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Business Development And Managing DirectorEmberton Dale Aug 1998 - Dec 2001Milton Keynes, United KingdomAccount Director and promoted to Managing DirectorSecured membership of the Institute of Practitioners in Advertising.Won account to promote Milton Keynes.
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Account DirectorJohn Oakley Associates Aug 1995 - Jul 1997BelbroughtonResponsible for half the agency's key accounts. Learnt about through the line and the importance of internal communications to organisational success.Client expereince: Burmah Castrol, Cincinatti Milacron, Dudley Training & Enterprise Council.
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From Junior Account Executive To Account DirectorVarious Account Handling Roles In Marketing And Communications Agencies 1986 - 1995VariousGroup Four Advertising (Eton), Account Director.Keyline (High Wycombe), Account Manager promoted to candidate shareholding director.PIA Communications (Newbury), Account Manager.Alexander, James and Dexter (Swindon), Account Manager.Watts Lord (Watlington), Account Executive.Dayton, Groome & Saunders (Oxford Circus), Junior Account Executive promoted to Account Executive.
Rob Harrison Skills
Rob Harrison Education Details
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Market Research -
Watford College Of Higher EducationAdvertising & Marketing
Frequently Asked Questions about Rob Harrison
What company does Rob Harrison work for?
Rob Harrison works for Glued Limited
What is Rob Harrison's role at the current company?
Rob Harrison's current role is Consultant and Director.
What is Rob Harrison's email address?
Rob Harrison's email address is ro****@****d.co.uk
What schools did Rob Harrison attend?
Rob Harrison attended The Market Research Society, Watford College Of Higher Education, University Of East Anglia.
What are some of Rob Harrison's interests?
Rob Harrison has interest in Motorcycling, Children, Economic Empowerment, Socialising, Running, Family Life, Psychology And Foraging.
What skills is Rob Harrison known for?
Rob Harrison has skills like Qualitative Research, Creative Direction, Brand Development, Branding And Identity, Corporate Identity, Internal Communications, Marketing Strategy, New Business Development, B2b, Marketing Communications, Digital Strategy, Direct Marketing.
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Rob Harrison
Tonbridge2plb.co.uk, accolade-wines.com1 +61 8 8XXXXXXXX
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3cybersift.net, prolabs.com, precisionot.com2 +447879XXXXXX
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Rob Harrison
Entrepreneur | Mentor | Meetings Procurement | Event Management | Association Management | Business Development | Travel Enthusiast | Football FanSt Albans2congrex.com, helmsbriscoe.com3 +447770XXXXXX
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Rob Harrison
United Kingdom -
Rob Harrison
London Area, United Kingdom
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