Rob Hernandez Email and Phone Number
Rob Hernandez work email
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Rob Hernandez personal email
My career has been spent extracting deep and meaningful human insights and then translating them into powerful strategies with concrete actions that help grow brands and build businesses.I'm a strategic marketing professional with well-rounded experience spanning the agency, client and supplier sides and a team-oriented leader with strong analytical, problem-solving and communication skills including deep expertise in account management, strategic consulting, and consumer insights for both B2C and B2B. Specialties: Strategic planning, insights and innovation, marketing communications development, brand consulting, and client/account leadership.Verticals/Industries: Retail, Restaurant, Hospitality, Packaged Goods, Food and Beverage, Financial Services, Technology, Healthcare
Mmr Research Associates, Inc.
View- Website:
- mmrresearch.com
- Employees:
- 34
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Svp, Qualitative ResearchMmr Research Associates, Inc.Libertyville, Il, Us
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Svp, Qualitative ResearchMmr Research Associates, Inc. Jun 2024 - PresentChicago, Illinois, United StatesManage and lead the qualitative practice. Support client engagements and provide strategic consultation. -
Business Strategy & Qualitative Research LeadMagid Jul 2020 - Dec 2023Chicago, Illinois, United StatesExecuted research and consulting on assigned accounts and developed new business for the Consumer and Commercial Brands division. Led small qualitative team and acted as brand strategist to clients as well as managed several strategic account relationships.+ Uncovered new brand position for independent brewery that helped re-establish their craft leadership position.+ Streamlined brand architecture for leading hearth products manufacturer paving way for winning growth strategy. + Contributed to many project wins including a product innovation effort for a jewelry/keepsake outfit, an enhanced digital offer for a national fitness chain, and a breakthrough brand affinity framework for a leading snack company. -
Research & Insights LeadGbk Collective Jun 2019 - Jun 2020Chicago, IllinoisOperated as engagement lead and consultant for assigned accounts. Provided design input and drove project execution and delivery to ensure client objectives were met and business results achieved. Also responsible for business development and thought leadership. Managed 3 direct reports. + Delivered nearly $1M in revenue in less than a year via projects for a healthcare system (segmentation, CLV, customer journey), gaming company (experience tracking, A&U), and leading e-commerce company (usability).+ Co-led activation and socialization work for retail client that resulted in new product and service innovation. + Collaborated with Fortune 10 technology company to modernize their Discrete Choice Modeling for greater predictive accuracy and business value. -
Sector Lead For Cpg, Financial ServicesIpsos Nov 2017 - May 2019Chicago, IllinoisLed the account service function for the CPG and Financial Services sectors ($32.5M in annual revenue) at the world’s largest qualitative research practice. Primary duties included new business development, client relationship management, and strategic consulting. Drove the overall strategy for the sectors and coordinated the go-to-market approach. Collaborated with key functional areas within the qual practice as well as other service lines across Ipsos to deliver breakthrough research solutions for our clients. Managed five direct reports and a total staff of 12. + Increased sales and revenue in first full year (2018). + Instituted new approach to business development with emphasis on sub-sector categories with growing demand. + Developed marketing collateral to clarify our value proposition for a more compelling selling story. + Drove rebound of a key UU account after years of decline – sales went from $140k to over $1M in a year. -
Head Of Qualitative Research And Strategic InnovationGfk Feb 2013 - Nov 2017Chicago, IlLed the strategic innovation and qualitative insights practices for GfK in North America providing consultation and support to a matrixed organization including four product groups and half a dozen industry verticals. Beyond management, also handled direct project work on strategic engagements and played a key role in business development. Increased revenue and improved profitability during tenure. Managed two product teams with four direct reports and a total staff of 20. -
ConsultantKantar Oct 2012 - Feb 2013Chicago, Illinois, United States -
Global Brand DirectorKantar Jan 2011 - Sep 2012Chicago, Illinois, United StatesCrafted the strategic direction for $100M+ global qualitative research company. Ensured the sharing of best practices to create global consistency and improve service delivery. Part of the global management board who helped drive the product offer and go-to-market strategy. Touched nearly all aspects of the business from finance to HR to operations to marketing.
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Managing DirectorFirefly Millward Brown (Formerly Greenfield Consulting Group) Jul 2002 - Dec 2010Chicago, Illinois, United StatesConducted primary research for Millward Brown’s NA qualitative research and insights unit. Responsible for research designs, moderating/interviewing, analysis and reporting/delivery, for a diverse range of Fortune 500 companies (e.g., Microsoft, Capital One, Kraft, P&G). High revenue generator – averaged $1.3M/year over 8 years – with 90%+ repeat business rate. -
PresidentBrand Insight Group Jan 2002 - Jul 2002Chicago, Illinois, United StatesRan my own research and insights shop offering everything from creative ideation to account planning to brand strategy and advertising research.
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Director Of PlanningBurrell Communications Mar 2001 - Dec 2001Chicago, Illinois, United StatesOversaw all strategic planning and insights delivery for agency clients, including adidas, Sprite, Verizon, H-P, and Western Union. Key member of new business team. Managed staff with four direct reports. -
Senior PlannerYoung & Rubicam May 2000 - Mar 2001Chicago, Illinois, United StatesDirected day-to-day brand planning on assigned accounts and responsible for providing consumer/brand insights and strategic planning on new business assignments. Supervised staff with one direct report. -
Associate Planning DirectorLintas Nov 1999 - May 2000Chicago, Illinois, United StatesManaged account planning and advertising research on assigned accounts. Key member of new business team responsible for providing strategic planning on assignments. Supervised analytic staff with one direct report. -
Research ManagerSears, Roebuck And Co. Mar 1998 - Oct 1999Hoffman Estates, Illinois, United StatesDirected strategic market and consumer research for national retailer, including the Kenmore and Craftsman brands as well as strategic events and sales promotions and multicultural marketing. -
PlannerLeo Burnett May 1994 - Feb 1998Chicago, Illinois, United StatesExecuted research and planning on wide variety of accounts including Allstate, Disney, Reebok, and Tropicana. Worked with creative and account teams by uncovering and applying consumer insight to develop stronger brands and winning advertising.
Rob Hernandez Skills
Rob Hernandez Education Details
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Communication -
Political Science
Frequently Asked Questions about Rob Hernandez
What company does Rob Hernandez work for?
Rob Hernandez works for Mmr Research Associates, Inc.
What is Rob Hernandez's role at the current company?
Rob Hernandez's current role is SVP, Qualitative Research.
What is Rob Hernandez's email address?
Rob Hernandez's email address is ro****@****hts.com
What schools did Rob Hernandez attend?
Rob Hernandez attended The University Of Texas At Austin, University Of Pennsylvania.
What skills is Rob Hernandez known for?
Rob Hernandez has skills like Marketing Research, Focus Groups, Customer Insight, Marketing Strategy, Market Research, Ethnography, Brand Management, Consumer Behaviour, Segmentation, Marketing, Qualitative Research, Consumer Insight.
Who are Rob Hernandez's colleagues?
Rob Hernandez's colleagues are Abby (Dudman) Clayton, Ann G., Kristen Downs, Christina Halligan, Andrea Murphy, Paul Neuzil, Johnathan Barrett.
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