Senior Vice President Sales, US & Latin America. Integral member of the Global Distribution, ITV Studios team. Key responsibilities include:Creating & implementing bespoke content sales strategies, identifying high-value opportunities and concluding deals that maximize revenue for the ITV Studios portfolio with US, LatAm and global media companies across TV, Digital and Home Entertainment. Working in partnership with ITV's senior management to devise and implement growth initiatives for both domestic and global content markets to exceed financial performance objectives. Day-to-day management of the Global Distribution sales team & content portfolio in the US and LatAm including finished tape sales and co-production opportunities across Drama, Factual, Movies and Kids genres.Leading the commercial deal making for the business, while ensuring that legal, production, marketing, operations, rights and finance support functions effectively.Working closely with the Acquisitions team on funding models to creatively package transatlantic high-value scripted and factual entertainment series.Develop and manage business relationships with key domestic and international digital clients including Amazon, AMC, Apple, Britbox, FilmRise, Max, Hulu, Netflix, Paramount+, PBS, Peacock, Roku & Tubi while assessing opportunities that expand ITV's ever-evolving base of digital clients.Expand C-suite relationships across all key areas of the content industry to further ITV's global strategic agenda.

Identifying opportunities and concluding deals for ITV Studios' acclaimed 92,000 hour content portfolio with U.S. & global media companies across TV, Digital and Home Entertainment.

Spearheaded the international strategy and execution of the start-up's in-house & 3rd party IP, ultimately resulting in Red Arrow Entertainment's acquisition of a 20% stake in the company.

Developed and coordinated the studio's strategic agenda to globally monetize its world-renowned branded entertainment game and reality television portfolio.

Represented the creative and financial interests of award-winning production companies, producers and directors of factual, competition, game and other entertainment programming and formats worldwide.

Licensed both scripted and unscripted globally sourced formats & content to US broadcasters and acquired the worldwide distribution rights for U.S. intellectual property.

Responsible for the development of programming for network and syndication.

Supervised the production, scheduling and distribution of the studio’s syndicated television unit with an annual production budget exceeding $60 million

Developed, budgeted and produced reality programming and news specials for network’s schedule.