Group Account Director - Topo Chico Mineral Water, Topo Chico Sabores and Topo Chico Mixers (non-alc)

Provide experiential, business development, creative concepting, staff recruitment and risk management consulting services for Agency and Brand Partners, including SoHo Experiential, *compd, J Wines, Barrows, 1800 Tequila, 3BE Experiential, OutFit Mobile Boutique Fitness Studio, Hiball Energy Seltzer, Brothers Bond Bourbon, Howler Head Whiskey, Caesars Sportsbook, Tin Cup Whiskey and Gerard Bertrand Wines.

Luxury wine and spirits marketing leader. Manage a team of six direct reports and cross-functional relationships with 10 client divisions, Trade Marketing and multiple Brand Teams for the U.S. market. Exceeded program KPI's and drove organic revenue in excess of 10% YOY for past three consecutive years. Lead and manage athlete and celebrity partnerships and supporting activation with high-profile partners.

Sr. Director Field Operations and Experiential Events overseeing multiple clients with a focus on a national beverage alcohol (spirits) portfolio. Expertise in U.S. beverage alcohol laws/compliance, on and off premise consumer sampling, mobile marketing, large scale event production, Ambassador programming and trade engagement. Leading a team of five direct reports and 21 full time field staff to develop go-to-market activation strategy for over 10,000 events per year across 35 U.S. markets.

VP - Event Director overseeing the William Grant & Sons spirits portfolio for the US & Canada. Managed a team of 14 direct reports and 50+ full and contract field staff with a focus on bespoke consumer events, experiential activation, mobile tours and trade engagement. Lead and coordinated activation and consumer affinity strategies across the full portfolio.

Field Activation Regional Director. Manage Diageo-Guinness USA national relationship and Diageo Spirits relationship for IL/IN Marketing Cluster.

Managed Kahlua National Home & Garden Tour and oversee event activation across three Pernod Ricard-USA divisions.

US Concepts Client Service team working on Smirnoff vodka, Diageo-Guinness USA, Innovation Brands and Zwack (Hungarian liqueur). Served as National Smirnoff Quality trainer, 2004-2006.