Avp - Lifecycle Marketing Manager At Synchrony Financial
CurrentCurrent responsibilities include:* Managing monthly credit card upgrade program, moving qualified cardholders to a "tiered level" status.* Responsibility for oversight of Flip campaign, upgrading qualified PLCC accounts to Visa accounts, driving annual world sales by $50+MM.* Managing Annual Upgrade/Downgrade/Requalification campaign for Tiered Status cardholders.* Managing the quarterly tiered cardholder "Bonus points" program. * Managing Marketing Fund to contractual plan.* Develop training for internal and client team new hire onboarding. * Collaborate with the Loyalty team on remediations, providing marketing and campaign support where needed.* Auditing lifecycle campaigns for team members to ensure campaigns are error free.