Rob Mcgee Email & Phone Number

Arlington, Virginia, United States

I am the go-to expert in marketing analytics for the multi-platform marketing team — analyzing, interpreting, and presenting data from Google Analytics (our source of truth), social ads, organic social platforms, and more to tell stories about program and campaign performance. I use raw data, UTM parameters, and BI tools like Looker Studio and Sprout Social, in conjunction with my cross-departmental colleagues and partner agencies, to benchmark our campaigns against organizational goals and surface that information to key stakeholders to help drive strategy. I am always looking to the data to tell a more complete story of what's happening with our viewers on our owned properties, e.g., quantifying the value of social through multi-touch attribution, identifying the top performing channels driving .org video streams via Google Analytics, or shifting strategies to utilize paid social platforms based on user demos and on-site behaviors.Other cool stuff I get to do includes running internal self-serve paid social campaigns, and working with product and business intelligence on the evaluation and onboarding of MarTech tools to help elevate the organization's marketing and data analysis capabilities.

Louisville, Kentucky Area

I came to Mightily to build a social media department to service the agency's existing clients and to round out their roster of creative-forward services. ● Built social department from the ground up, winning 5 social clients and $50k in billings● Created educational “Social-in-:60” to develop my team’s presentation skills during all staffs ● Successfully advanced skills of 3 direct reports using 3-,6-, and 12-month progress reports ● Led agency-wide pivot to a strategy-first project planning and development process ● Created as-needed social strategies and tactical recommendations for 10 retainer clients

Greater San Diego Area

As the Social Media Manager at i.d.e.a., I was responsible for leading the development and implementation of integrated social programs for Qualcomm, UFC GYM, HealthMarkets Insurance Agency, The Conservation Fund, and Harrah's So Cal. Some of my key achievements are:– Consistently kept a 4-person social team under budget for all allocated hours on scopes totaling $850K – Added $25k to the 2015 HealthMarkets SOW by selling in an infographic strategy and development plan– Led inter-agency teams on a live-stream project for Qualcomm Governmental Affairs featuring two U.S. congressman– Built a social optimization playbook for The Conservation Fund from scratch that enabled their internal social team to update their online presence while staying within aggressive budget parameters

Chicago

- Community management for 5 brands across 7 platforms in 2 consumer categories- Daily social listening for opportunities, consumer sentiment, and category news - Social data analysis and reporting to expand knowledge of community and inform content creation- Oversee and participate in monthly development of editorial calendar content and post cadence- Identify opportunities for brand growth through WOM social advocacy- Participate in social and digital strategy development and execution - Work with social media director to develop social-first integration for RFP and new business pitches

Chicago

Chicago, Il

At Walton Isaacson I'm tasked with providing support to the account teams by contributing to social and digital strategy. My daily routine involves social media research and data analysis as well as identifying opportunities for social and digital integration into our brand activation.

Carbondale, Il

I was in charge of ensuring that all garments that left the print shop were of the utmost quality. I did this by creating an organized process where my co-workers and I assumed niche roles. Strong communication was at the core of this process and subsequently we reduced mistakes/misprints by 80%As Marketing Manager I oversaw the digital and social aspects of our brand management. This included social strategy development and execution, promotional campaigns and digital ad content development.

Accomplishments:Generated over $10,000 in sales from a $200 start-up fund through strategic partnerships, creative marketing, personal selling, and warm leadsHired, trained, and managed 2 part-time employeesUtilized my skills in organization and communication to streamline all processes

Accomplishments: Customer liaison for the BP&OC owners, providing a crucial link for communications and organization All facets of customer service Trained and managed 2 delivery associates Created social media accounts including Facebook, Twitter, and Youtube, to expand reach and develop new marketing strategies Responsible for the logistics and execution of all deliveries Implemented a policy of using global positioning systems to ensure delivery accuracy; Result: Routes were planned more carefully for a more accurate delivery time and could be updated instantly; printed directions were no longer necessary thereby saving on material cost

Chicago, Il

As a marketing intern at UR Chicago/En Prise entertainment I was responsible for distributing promotional materials throughout Chicago. Most often I could be found at one of our many events making contact with the public and representing our brand. My favorite part of this internship was meeting so many interesting people and spending time with our diverse and talented staff. This internship changed my life tremendously.

Bachelor Of Science, Marketing

Associate Of Arts, Arts

Activities and Societies: Phi Theta Kappa, Honor Society For Two Year Colleges In addition to my formal studies I took classes in Music.