Rob Mcgrath Email & Phone Number

Ireland

• Frontier Management is a full service Sales, Marketing and PR agency based in Galway, Ireland. We provide our international clients in the interactive entertainment industry with the following services:
• Sales Consultancy
• Marketing Planning
• Media Relations
• Event PlanningCurrent and past clients include Priferential Ltd, GBB Group, Ubisoft Entertainment, Smyth’s Toys, Harper Collins, Virgin Interactive, Infogrames UK, Take 2 Interactive, GT Interactive and Joytech Europe.

Priferential focuses exclusively on the accessories category across a number of markets including gaming, mobile and smart technology. I am responsible for all aspects of international sales, with particular emphasis on developing partnership opportunities in new markets. For full details of the company's reach and intent, please see the Priferential Ltd.

• Establishing and managing a distribution and retail network across EMEA and AsiaSuccesses include:
• Consistently delivering AOP, revenue and gross margin
• Negotiating international business plans and contracts
• Creating bespoke product development and pricing strategies by territory
• Producing detailed forecasts and monthly reports for senior management

Ireland

• Overall management of all Irish direct accounts (retail & distribution), BTL & ATL marketing, PR and Event Management Successes include:
• Achieving a 66% increase in Ubisoft’s Irish market share over a 4 year period thus resulting in the highest market share in any territory outside of Ubisoft’s home territory, France
• Consistently meeting or exceeding annual sales and market share targets
• Setting up exclusive Ubisoft product bays within Tesco Ireland, Smyth’s Toys, GameStop & World of Wonder
• Developing direct relationships with Irish retail chain stores including Harvey Norman and Tesco thus significantly increasing Ubisoft’s product footprint in store
• Creating and servicing an Irish media database of over 50 contacts

London, United Kingdom

• Overall Responsibility for Sales, Marketing, Finance, Production, Logistics and Admin departments of 3DO Europe.
• Setting of EMEA territory sales targets and pricing in conjunction with Global CEO
• Achieving 15% increase in bottom line profit during 1 year period
• Developing and maintaining relationships with senior personnel at first party publishers, key retail chains and distributors
• Negotiating sales contracts with 30+ overseas distribution partners and ensuring their full implementation.
• Ascertaining suitability of, and subsequent expectations for, new product releases throughout European markets.

London, United Kingdom

Following the initial setting up of 3DO Europe Ltd in London, I was ‘head hunted’ for the position of European Sales Director, with responsibility for sales and account management throughout the European and PAL territories.

Ireland

• As a result of my experience in the European Games Market, I identified an opportunity to provide a full service sales and marketing agency for European video games publishers wishing to penetrate the Irish market..
• Developing and implementing bespoke sales and marketing initiatives for each publisher. These included Virgin Interactive, Infogrames UK, Take 2 Interactive, GT Interactive and Joytech Europe.
• Establishing direct relationships with both retail and distribution companies.
• Negotiating appropriate pricing structures across the entire sales channel.
• Merchandising and Field Marketing.

London, United Kingdom

During a period when Virgin Interactive was the market leader in Video Games Publishing, I had overall responsibility for all below the line marketing activities with UK retail and European distribution partners.

London, United Kingdom

Key Account Management in UK & Europe for first and third party products including Disney Software, LucasArts, Westwood Studios and Capcom.

Postgraduate Diploma In Management Studies

• Strategic Management • Project Management • International Management Environment • Public Relations • Decision Making • Information.

Education record

Leaving Certificate