Rob Naylor Email & Phone Number

Nashville, Tn

• Serve as a member of the state team and is responsible for the development and implementation of AARP’s presence in communities• Recruit, train, evaluate and manage volunteers• Work with national office staff to promote AARP’s strategic issues and priorities, programs and activities• Develop and implement AARP integrated community and communications strategies and state campaigns• Work with national office staff to promote AARP’s strategic issues and priorities, programs, and activities, and to position AARP with the media in the states• Organize and maintain visible and effective statewide coalitions and partnerships dealing with strategic issues

Franklin, Tn

• Served as communications Team Lead, overseeing all corporate communications deliverables customer, media and internal audiences• Managed all external public relations activities and leverage resources to create and distribute news releases, case studies and marketing content• Served as point of contact for multiple agencies for the purposes of national trade media and local news coverage• Planned, crafted and executed content marketing strategy to meet thought leadership, branding and lead generation goals• Directed social media outreach, cultivating engagement, providing value messages, building brand awareness and generating sales opportunities• Led internal communications, producing employee newsletter and notices of company news in the marketplace• Wrote and produced marketing video content

• Strategic planning and execution of marketing/ communications components for the United Methodist global campaign to eliminate death and suffering from malaria.• Directed campaign marketing-communications activity, including development of print, online and video resources for national fundraising mission• Managed marketing outreach projects, including budget, planning, execution and evaluation• Developed national marketing strategy, branding standards and annual communications plan• Crafted and edited content for website, newsletters, social media assets, presentations and special reports• Led market research effort to determine program efficacy and target audience perceptions

• Providing independent analysis, consultation and fulfillment to meet client needs• Leading sales representative for several companies in competitive marketplace• Providing strategic marketing support to enhance branding and market share• Cultivating relationships with media outlets and prospective business partners

• Set regional marketing outreach strategy for advocacy department campaigns• Managed department staff, planning, budget and evaluation• Provided direct support to field team to execute strategy• Developed tactical marketing tools for internal and public field utilization• Engaged grassroots network to improve public policy and generate revenue to support income development goals

• Coordinated strategic and tactical execution of branding & grassroots campaigns, featuring print, broadcast and online components• Executed campaign activities for clients, including U.S. Deptof Labor

• Provided national communications and marketing support for key clients, including local, non-profit and Fortune 500 organizations• Assisted with creation of marketing/ communications support material in business-to-business marketplace• Increased client presence in national trade-media publications• Crafted client communications, customized for targeted market segments• Assisted with day-to-day management and client relations for key accounts

• Led efforts to create brand and build equity in non-traditional market• Assisted in development and execution of campaigns to generate revenue• Cooridnateed all media and community relations activities• Created and managed 501(c)3 non-profit foundation for charitable giving