Rob Powers Email & Phone Number

Wisconsin, United States

Racine, Wi

Racine, Wi

2201 Luna Road

Built business infrastructure, business plans, marketing plans, and oversaw product development. Optimize overall operations through continuous improvement. Monitor financial performance, sales and product distribution, P&L and cost reduction strategies.  Generated $32M in new sales through the successful launch of new product line. Drove performance and reach profitability goals utilizing financial data to develop strategic initiatives. Achieved double-digit market share growth via understanding of customer needs and demands.  Streamlined re-branding initiatives in efforts to reach organizational budget and profit objectives.

Greater Chicago Area

Managed operations while leading a team of 21+ staff members towards accomplishing all short and long term goals. Closely monitor all financial aspects that include revenue and profit growth, sales and marketing activity. Anticipated needed changes in business plans, marketing plans, and product plans according to weekly, monthly and annual sales forecasts. Refined business objectives to align functions with organization and operational policies and procedures. Contributions:  Selected by the president of the company to overhaul Yamaha Snowmobile Division; tasked with establishing strong presence in the global market. Championed the development of a 5-year business plan; partnered with other countries in the creation of a strategic go-to-market plan. Boosted brand awareness through conducting multiple dealer meetings with up to 2,000 attendees each. Served as Chairman of the Board for the International Snowmobile Manufacture’s Association. Reduced operating expenses by over 30% through aligning all methods of operations, customer service, and sales strategies with company mission.  Significantly increased gross sales by 20% and GP by 60% within the first three years as a result of improving retail and wholesale market share, gross profit and volume growth.

 Managed regional operations while leading a team of 11 staff members towards accomplishing goals. Played a key role in the management of a high volume $250M region. Introduced new business plans for six districts while overseeing a team of six district managers and two field parts managers  Maximized revenue and gross margins; increased market share in a declining market; ATV +1%, motorcycles +1% and snowmobiles +5%. Developed regional team into the Top Regional Team in wholesale, retail and customer satisfaction.

Snowmobile Marketing Manager for Yamaha snowmobiles. Responsible for all marketing materials, web site direction, videos, new model mock up, loan pool, shows, demo events, dealer events, photo shoots, magazine relations, and a board member for the snowmobile industry council. Managed total budget of 3.5 million dollars.

Assistant Snowmobile Manager for Yamaha snowmobiles. Worked closely with division manager to develop sales programs, sales forecast, mid term plan (3 and 7 year), district manager meetings, dealer meetings and dealer development plan.

District Manager covering northern New York and part of New England. Responsible for wholesale, retail, market share, and dealer development.

Tol-O-Matic is a manufacture of automation equipment. Worked in positions ranging from inside technical sales, international sales, and domestic regional sales.

Marketing Managment, Business Managment, Marketing/Marketing Management, General

Associate'S Degree, Hydraulics And Fluid Power Technology

Fluid Power Engineering.