Rob Stalker Email & Phone Number

Dorset, United Kingdom

Bournemouth, United Kingdom

In my role as Head of Advertising Operations I reported directly to the company managing director. My role included:Red Charger Native (A Native Advertising Platform)- Creating new accounts on the platform for both advertisers and publishers.- Ad tag setup for all publisher advertising widgets.- Providing technical support to publishers and advertisers.- Analysis and optimisation of ad stack and RTB/programatic ad partners for optimal yield.- Trafficking direct advertiser campaigns through the platform and optimising for best performance.- Providing account management support to the sales team for both advertisers and publishers.- Liaising with all advertising demand partners and maintaining great relationships.Video Advertising- Supporting sales team with on boarding of new publishers.- Working closely with 3rd party ad demand partners.- Providing daily yield reports to publishers and the sales team.Owned and operated websites- Implementing new advertising partners to the websites.- Optimising RTB and Programmatic partners such as Google Ad Exchange and Taboola.- Analysing advertising revenue and optimising to increase yield.- Driving paid traffic to the sites through multiple channels.

Bournemouth, United Kingdom

Content Ignite is a native advertising platform for both advertisers and publishers. The platform was built in-house by the team at Think Clever Media. In my role as Head of Advertising Operations I reported directly to the company CTO and COO. My role included:- Creating new accounts on the platform for both advertisers and publishers.- Ad tag setup for all publisher advertising widgets.- Providing technical support to publishers and advertisers.- Analysis and optimisation of ad stack and RTB/programatic ad partners for optimal yield.- Trafficking direct advertiser campaigns through the platform and optimising for best performance.- Providing account management support to the sales team for both advertisers and publishers.- Liaising with all advertising demand partners and maintaining great relationships.- Working closely with the design team to make improvements to the advertising widget designs.- Working closely with the development team to make functional improvements to the platform.

Bournemouth, United Kingdom

Imagine Publishing was a magazine and digital content publishing company (acquired by Future PLC in July 2016). Imagine Publishing had a portfolio of 20+ websites in creative, entertainment, knowledge and tech niches. The whole portfolio delivered 25 million ad impressions each month. My role included:Ad Trafficking- Managing delivery of all direct and in-house ad campaigns through Google DFP ad server (now Google Ad Manager).- Setup of all ad server placements, ad units and custom targeting for all of the companies websites.- Quality assurance testing of all ad creative.- Providing technical support and campaign reports to clients, agencies and our in-house sales team.- Working with 3rd party rich media vendors such as Media Mind, Flashtalking, DoubleClick and Atlas.- Managing RTB and Programmatic ad stack including Google Ad Exchange and OpenX.- Providing revenue reports to company Directors and management.PPC Marketing - Creating, managing and optimising PPC campaigns for magazine subscriptions through Google AdWords & Bing Ads.- Implementing retargeting strategies to increase conversions from first time non converting visitors.- Working closely with and providing reports to the subscriptions team.- I became Google Adwords certified in 2012.Google AnalyticsGoogle Analytics:- Managing the Google Analytics account which included the companies entire portfolio of content websites, online shop and subscriptions site.- Monitoring web traffic, looking for trends and identifying the source of traffic spikes.- Tracking the success of in-house online display and email advertising through conversions on Imagine’s shop and subscriptions sites.- Creating custom reports and advanced segments for data analysis.- Providing monthly analytics reports to company managers and directors.- Working with our developers to implement new tracking codes and ensure reporting isworking correctly.- I became Google Analytics certified in 2012.

Ba (Hons) - Graphic Design/Interactive Media, Digital Communication And Media/Multimedia, 2:1

Gcse'S & A Levels