Rob Steffens Email & Phone Number

Tampa, Florida, Us

Tampa, Florida, Us

Tampa, Florida, Us

As the Director of Client Services, I was responsible for overseeing the entire client services team, including Marketing Strategists, Web Developers, Web Designers, Paid Media Specialists, and Content Marketers. My primary goal was to streamline the department, create efficiencies in various functions and crush our client's goals.⇨ Key Accomplishments: • Restructured the client service department that led to the highest client retention rate in company history.• Created efficiencies in the department, leading us to produce a higher quality of work, with 25% less overhead.• Created and implemented SOP's for every job function on the client services team.

Tampa, Florida, Us

⇨ Director of Marketing• Directed rebranding initiatives to reflect the evolution of our agency** Including Marketing messaging, new brand look & feel• Development & Implementation of a new brand strategy• Developed Marketing strategies for new and existent service lines• Oversaw the implementation of our marketing strategy (Including campaigns, digital marketing, SEO & Event Marketing)• Monitor and reported on the results of specific marketing initiatives to gauge effectiveness and drive future decisions• Oversaw our marketing department to ensure brand consistency on all channels• Worked closely with our Sales reps to provide helpful sales collateral to shorten the sales cycle⇨ Director of Sales:• Audit our current sales process to find critical gaps and inefficiencies• Created / Implemented a new prospect-centric sales process• Established sales objectives and KPIs• Reporting on KPIs to implement a consistent closed-loop reporting system between Marketing and Sales• Creation/Implementation of new sales rep onboarding processes & training• Planning, monitoring, counseling, and appraising job results of our sales team• Continued sales team guidance and support⇨ Key Accomplishments• Planning and executing key marketing initiatives that grew our monthly website traffic from ~6k to ~300k• Planning and executing key marketing initiatives that grew lead generation from ~50/month to ~1000/month• Implemented new strategies in our sales process that shortened our sales cycle and increased our closing ratio.

Tampa, Florida, Us

As the Marketing Manager for Bluleadz, I'm responsible for fueling the growth of our agency by attracting the right visitors to our website, converting those visitors into leads, and supplying sales with a qualified pipeline.

Tampa, Florida, Us

• Creating and executing Inbound Marketing Strategies for clients, that help increase traffic to their website.• Construct lead nurturing campaigns, that convert leads into customers.• Content development and promotion through various outlets such as blogs, and social media. • Leverage social media campaigns to help increase brand recognition.

Tampa, Florida, Us

• Manage all stages of a projects lifecycle, from gathering necessary requirements to delivery.• Deliver web based projects to national and international clients in a timely precise manner.• Build and maintain strong client relationships.

Worked within the Zephyrhills community to help promote local economic development. Updated and revised the Chamber website with community events and membership information. Participated in the organization and planning of the annual Zephyrhills Golf Scramble.

Bachelor Of Arts (B.A.), Marketing

Associate Of Arts (A.A.), Business Administration And Management, General