Rob Thomas Email & Phone Number

Birmingham, Alabama Area

Birmingham, Alabama Area

Greater Atlanta Area

Lead in the recruitment and retention of target business clients to increase revenue and exceed company goals. Provide necessary product and sales training to distribution partner channels to acquire new customer relationships.• Cultivate excellent working relationships with distribution partners in the credit union industry to acquire new business customer relationships.• Develop strategic sales plans with credit union partners to focus sales resources on key market opportunities.• Manage relationships with business partners to seamlessly integrate products solutions and conduct sales presentations to credit union leadership across the US.• Provide extensive sales training and coaching to credit union partners to maximize sales efficiency.

Birmingham, Alabama Area

Lead in the recruitment and retention of target business clients to increase revenue and exceed company goals. Provide necessary product and sales training to distribution partner channels to acquire new customer relationships.• Cultivate excellent working relationships with distribution partners in the credit union industry. • Developed strategic sales plans with distribution partners to focus sales resources on key market opportunities.• Developed enhanced reporting to track and measure sales performance and provide real-time feedback to distribution partners to achieve sales targets.

Boston, Ma

Lead a highly progressive team of product managers and data analysts in Boston and New Jersey and managed a $13 billion Small Business Deposit portfolio with over 550,000 business customers. Provide leadership and implement effective deposit strategies to generate new deposit customers and new sources of fee revenue to exceed company goals.• Launched a competitive business deposit suite across the company in January 2012 that is exceeding production and revenue goals. Deposit growth up 8% and fee revenue tracking 23% above plan. • Developed highly effective sales campaigns to generate excitement and focus company-wide sales efforts on exceeding deposit and cross-sell production goals• Conduct product profitability analysis, gather competitive intelligence, industry trends, testing and validation, forecast reporting, functionality, and promotions, advocate for “voice of the customer” in new product development, provide training and education related to product set.• Served as Small Business Deposit Champion and conducted numerous “Road Show” presentations to build awareness and excitement with our sales leaders across the footprint. • Received recognition from Executive team for flawless new product launch execution and was recognized at company-sponsored celebration.

Provide leadership and partnership with Private Banking and Business Banking LOBs in deposit gathering, establishing the appropriate product set for distribution channel, develop strong value propositions, create additional revenue streams, cross-sell and retention strategies, and evaluating existing and define new marketing plans to support growth and exceed company goals.• Manage all aspects of the Private Banking and Business Banking deposit product line • Coordinated 2010 annual pricing review resulting in over $20 million in additional revenue.• Provide support to Deposit Rate Committee and manage rate strategy, rate recommendations, deposit forecasting, evaluate promotional rate offers, competitor rates, deposit spreads, exception rates, deposit trends, and research special request for Senior Executive team.

Responsible for the strategic direction of the Small Business, Middle Market, and Large Commercial lines of business; developing a structured sales process; and implementing an enterprise wide commercial banking strategy. • Implemented a comprehensive commercial segmentation program used for strategic planning purposes to improve retention and cross-sell ratio.• Developed and managed three successful company-wide small business campaigns that generated over $150 million in new deposits and cross-sold over 9,800 other fee based products and services.• Coordinated the first annual company-wide commercial deposit campaign that generated $660 million in new deposits and cross-sold 4,229 other fee-based products and services.• Selected by the executive team to launch a new small business C&I credit product called FTRANS to generate more C&I loans with higher margins.

Responsible for coordinating and leading the Corporate Pricing Council, which set rates for deposit accounts across the franchise.• Streamlined commercial deposit product offerings, which created sales and operational efficiencies through simplified product line.• Selected by Executive Management to serve on the Deposit Retention Task Force team responsible for developing company-wide strategy to improve retention.• Generated additional revenue by re-designing deposit products, performed competitive market analysis and implement new fee schedules.

Regional Sales Manager – Retail Credit Products (1997 –1998)Responsible for sales promotions, market planning, product development and training for Equity Line and Bank Card products.• Developed and implemented a successful Mortgage and Bank Card cross-sell program that produced 1,500 Bank Card accounts in six months.• Researched and prepared a strategic marketing plan for Home Equity and Bank Card products in key markets to exceed corporate goals.BankCard Officer (1994 – 1997)Served as Project Manager and Training Coordinator during the implementation of Equifax’s Decision Power system throughout the 400+ branch system.• Developed and managed a successful branch incentive program to maximize branch applications resulting in an 800% increase in approved branch applications.• Conducted market research and made recommendations to senior management on product development and pricing issues to maximize profitability

Supervised/Led 28 employees managing work schedules, training, and performance reviews.• Awarded performance bonus for outstanding leadership and dedication during a major software implementation.• Conducted economic research and served as liaison with member banks in sixth district.• Designed and implemented a quality control program for two shifts, which significantly reduced internal errors.

Washington Dc

Assisted Senator’s staff in Washington DC office with daily legislative responsibilities, which included drafting speeches, research, attending committee hearings, and entertaining constituents.

Bai Graduate School Of Bank Financial Management, Banking

Bachelor Of Science In Commerce And Business Administration, Marketing

Activities and Societies: Phi Gamma Delta Social Fraternity - Social Chairman University of Alabama - Men's Varsity Golf Team