I am an experienced marketing enthusiast with a passion for serving underrepresented and underserved populations. I have a BS in Psychobiology from UCLA, and I am pursuing an MBA in Marketing, Strategy, and Leadership at IU Kelley, with a STEM designation and an expected graduation in 2025.As the Assistant Director of Operations & Marketing at Community Programs Office (CPO), the largest student-services organization at UCLA, I oversee the media, marketing, and technology functions of 45+ service projects. I lead a diverse team of 40+ staff and 100+ volunteers, and execute over 15 annual events with an average $25K budget for each. I increased social media engagement 400% and in-person attendance 300% through innovative marketing strategies, such as text messaging and online project management. I also promote CPO's mission, programs, and events through multiple media campaigns, websites, and social media platforms, reaching thousands of students and community members.I have more than 4 years of work experience in various roles at UCLA, where I have developed my core competencies in media production, marketing strategy, technology management, diversity, equity, inclusion, and belonging (DEIB), and project management. I am also a Media Specialist at UCLA Hispanic Serving Institution Taskforce and a Director of Public Relations at UCLA Latino Staff & Faculty Association, where I create and distribute media content to highlight the achievements and challenges of the Latino community at UCLA. I also completed a Business School Readiness Program at UCLA Extension to enhance my leadership and management skills.My goal is to leverage my skills and education to create a positive and inclusive culture in the health and wellness sector. I am interested in health-tech innovation and product management, and I aspire to become a global marketing leader who can design and deliver solutions that address the needs and preferences of diverse and underserved populations.
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Senior Marketing ConsultantNikeLos Angeles, Ca, Us -
Admissions CounselorIndiana University - Kelley School Of Business Apr 2024 - PresentBloomington, Indiana, United States -
Marketing Vanguard Program InternNike Jun 2024 - Aug 2024Beaverton, Oregon, United StatesGlobal Brand Management Men's Sportswear Team -
Marketing SpecialistHydro, Inc. Feb 2024 - Apr 2024Chicago, Illinois, United StatesConducted a comprehensive research project to analyze the potential impact of Small Modular Reactors (SMRs) on the clean energy sector and specifically, Hydro's role in this emerging market. Utilized modern marketing frameworks to evaluate the factors influencing SMR adoption in the United States. Developed a detailed presentation outlining the key features of SMRs, the projected timeline for deployment, and potential challenges and opportunities for Hydro. The project highlighted the need for strategic adaptation and service diversification to capitalize on the opportunities presented by SMRs while ensuring continued alignment with clean energy goals. -
Consulting SpecialistDulceras Del Rio Jan 2024 - Apr 2024Tigre, Buenos Aires Province, ArgentinaContributed to the empowerment of a women-owned cooperative in Argentina by collaborating with manufacturer of handcrafted sweets. This project provided valuable insights into the resourcefulness required for entrepreneurship in developing economies, particularly in navigating fluctuating costs and limited access to technology.- Gained a deeper understanding of the importance of flexible problem-solving in business. - Honed communication skills by working collaboratively with a team in a different language environment. - Developed a passion for utilizing business as a tool for positive social change.
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Assistant Director Of Operations & MarketingCommunity Programs Office Jun 2022 - Sep 2023Los Angeles, California, United States• Oversee team of 41 to manage daily operations and execute over 15 annual events with $25K budget• Increased social media engagement 400% through implementation of text messaging marketing platform, growing in-person attendance 300%• Streamlined marketing process, integrating an online project management system and reducing turnaround time from two weeks to three days -
Marketing & Technology ManagerCommunity Programs Office Nov 2020 - Jun 2022• Directed team of seven to produce marketing materials for 100+ unique annual projects• Created access for 4000+ students to the CPO during COIVD-19 lockdown by implementing the first fully immersive virtual reality tour at UCLA• Established a modernized event marketing post-production center and computer lab with enhanced equipment, accelerating and enabling high quality program advertising materials -
Technology ManagerCommunity Programs Office Nov 2019 - Nov 2020Los Angeles, California, United States -
Director Of Public RelationsUcla Latino Staff & Faculty Association Jun 2019 - Aug 2023Los Angeles, California, United States
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Media SpecialistUcla Hispanic Serving Institution Taskforce Sep 2019 - Jun 2023Los Angeles, California, United States
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Operations ManagerUcla Cotsen Institute Of Archaeology Jun 2019 - Nov 2019Los Angeles, California, United States• Managed renovations of research wet labs with $45K budget, introducing contemporary equipment and enhancing research capabilities and improving user safety
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Management FellowUcla Community Programs Office Jun 2018 - Jun 2019Los Angeles, California, United States- Worked directly with the CPO Technology Manager to maintain all departmental technology equipment including laptops, desktops, Xerox press machines, office phones, Bose stage speakers, Canon and Sony digital photography and digital video cameras, and iPads. - Maintained a computer lab consisting of over 20 CPUs with multiple printers and a test bank with an iPad check-in lobby system. - Collaborated with the Student Affairs Information Technology for maintenance of the department's network, computers, printers, interfaces, and databases. - Advanced experience with industrial post-production paper cutters, decals, stencils, and poster printers. - Planned, outreached, and set up the department’s campus-wide and community events, yielding 100 - 1,000 guests. - Partnered with management fellows to address equity and barriers to higher education through Beyond the Score as a campaign to challenge standardized testing. -
Math Success Project Student DirectorUcla Community Programs Office Sep 2017 - Jun 2019Los Angeles, California, United States- Oversaw three math counselors to establish the operational foundation for the UCLA Math Success Program.- Wrote funding grants and proposals to establish and maintain an annual $25,000 operational and math counselor staff budget including a math tech equipment lending program.- Developed an electronic system for administrative forms and tracking program performance data to increase efficiency. - Provided mathematical support to over 1,000 students every academic school year through individual counseling, group review sessions, and workshops promoting diversity in STEM. -
Diversity And Inclusion InternUcla Community Programs Office Sep 2016 - Sep 2017Los Angeles, California, United States -
Fellowship Administrative AssistantUcla Division Of Cardiology Jun 2017 - Jun 2019Los Angeles, California, United States- Integrated Zoom and WebEx into the department, an updated video conference system to efficiently connect virtual participants.- Implemented Epiphan, an innovative lecture recording system, and created an archive of lectures for fellowship training.- Worked with UCLA Health IT Support to update, maintain, and secure the computer network servers. - Introduced a streamlined curriculum and a tracking system for program requirements through Microsoft Excel.- Coordinated the hiring process and managed over 30 Cardiology Fellows at four UCLA Health medical centers.
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Sales SpecialistStaples Jun 2015 - Jun 2016Pasadena, California, United States
Roberto Vasquez Education Details
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Psychobiology
Frequently Asked Questions about Roberto Vasquez
What company does Roberto Vasquez work for?
Roberto Vasquez works for Nike
What is Roberto Vasquez's role at the current company?
Roberto Vasquez's current role is Senior Marketing Consultant.
What schools did Roberto Vasquez attend?
Roberto Vasquez attended Indiana University - Kelley School Of Business, University Of California, Los Angeles, Ucla Extension.
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