Rob Craig Email & Phone Number

Waterloo, On, Ca

Toronto, Ontario, Canada

Kitchener, Canada Area

• Manage Data Analytics & Reporting projects for the world’s largest Co-operative Education program, collaborating with IT partners to develop the largest data warehouse on-campus. Manage team of four full-time data analysts.• Develop statistical and machine learning methods in R and Python: Linear and logistic regression, multivariate statistical models, time series forecasting, Natural language processing (NLP) text analysis, simulation and optimization models, and other advanced… Show more • Manage Data Analytics & Reporting projects for the world’s largest Co-operative Education program, collaborating with IT partners to develop the largest data warehouse on-campus. Manage team of four full-time data analysts.• Develop statistical and machine learning methods in R and Python: Linear and logistic regression, multivariate statistical models, time series forecasting, Natural language processing (NLP) text analysis, simulation and optimization models, and other advanced analytical methods.• Create dynamic, on-demand data visualizations in Power BI to disseminate insights to students, staff, and faculty and support ongoing continuous improvement initiatives.• Present and communicate findings to non-technical audiences, translating complex data into insights to shape department / university strategies and supporting executive decision-making. Show less

Toronto, Canada Area

• Managed all Digital Analytics and Reporting projects for one of Canada’s largest media companies, Cineplex Entertainment. Responsible for project planning, data collection and governance, reporting, predictive analysis, and campaign forecasting.• Developed and executed analytics implementation plans for Cineplex’s Digital properties, establishing proper data collection protocols and implementing secure data warehouse systems, in conjunction with best practice web reporting tools.•… Show more • Managed all Digital Analytics and Reporting projects for one of Canada’s largest media companies, Cineplex Entertainment. Responsible for project planning, data collection and governance, reporting, predictive analysis, and campaign forecasting.• Developed and executed analytics implementation plans for Cineplex’s Digital properties, establishing proper data collection protocols and implementing secure data warehouse systems, in conjunction with best practice web reporting tools.• Presentation of analytics results to technical and non-technical audiences, using creative reports and interactive web demonstrations.• Developed data visualizations and dashboards to standardize reporting of national KPIs across Cineplex’s digital and mobile platforms. Show less

Toronto, Canada Area

• Managed all Analytics & Research programs for MLSE’s Marketing teams, developing Analytics project plans, research calendars, team budgets, and delivering data-led recommendations to both internal and external stakeholders.• Established MLSE’s Marketing Intelligence team, hiring and managing a team of analysts and CRM Marketing professionals. Provided ongoing coaching, objective-setting, technical training, and professional development.• Analyzed multi-channel marketing campaign… Show more • Managed all Analytics & Research programs for MLSE’s Marketing teams, developing Analytics project plans, research calendars, team budgets, and delivering data-led recommendations to both internal and external stakeholders.• Established MLSE’s Marketing Intelligence team, hiring and managing a team of analysts and CRM Marketing professionals. Provided ongoing coaching, objective-setting, technical training, and professional development.• Analyzed multi-channel marketing campaign performance across digital advertising, social media, search (SEO), email, print, out-of-home, and other platforms, measuring campaign effectiveness and delivering recommendations to Media Planners to optimize future campaign planning. • Developed interactive reports and data visualizations in Tableau, retrieving real-time data from MLSE websites, social channels, and mobile apps.• Established a new consulting approach with the Sponsorship Sales & Service teams, delivering customized research insights to help identify new partner sales opportunities and to retain existing sponsors. • Communicated results and recommendations regularly to MLSE Executive Leadership Team. Show less

Toronto, Canada Area

• Managed MLSE’s CRM database and segmentation strategy, developing customer segments to better target relevant marketing content. Led A/B testing strategy and recommendations for email campaigns.• Led MLSE’s customer insights program, executing all market research and customer experience (CX) research, from methodology design, to survey data collection, to quantitative and qualitative analysis for both internal and 3rd party studies.• Developed MLSE’s data acquisition strategies for… Show more • Managed MLSE’s CRM database and segmentation strategy, developing customer segments to better target relevant marketing content. Led A/B testing strategy and recommendations for email campaigns.• Led MLSE’s customer insights program, executing all market research and customer experience (CX) research, from methodology design, to survey data collection, to quantitative and qualitative analysis for both internal and 3rd party studies.• Developed MLSE’s data acquisition strategies for database growth on MLSE’s Digital platforms, as well as CRM data cleansing initiatives in collaboration with IT partners. Show less

Toronto, Canada Area

• Responsible for research planning, data collection, analysis, and report-writing for the Institute’s 20+ post-secondary programs. Extensive experience with designing and executing research studies, and delivering recommendations to senior leaders.• Analyzed large datasets in Excel and SPSS, interpreting and presenting findings to non-technical audiences. Articles featured in three peer-reviewed healthcare journals.

Toronto, Canada Area

• Generated leads with prospective music publishing clients, adapting communication style to match a wide range of music personalities ranging from corporate to creative. • Managed a high level of requests in an entrepreneurial environment, maintaining excellent organization, prioritization, and attention to detail in the role.

Toronto, Canada Area

• Authored an independent report, collecting key workload indicators from the Ontario Ministry of Health and Long-Term Care. Analyzed data in SPSS, Stata and Excel.

Master’S Degree, Management Analytics

Bachelor’S Degree, Economics & Political Science

Activities and Societies: University of Toronto Students' Union