Rob Craig Email & Phone Number

Toronto, Ontario, Canada

Kitchener, Canada Area

• Manage Data Analytics & Reporting projects for the world’s largest Co-operative Education program, collaborating with IT partners to develop the largest data warehouse on-campus. Manage team of four full-time data.
• Develop statistical and machine learning methods in R and Python: Linear and logistic regression, multivariate statistical models, time series forecasting, Natural language processing (NLP) text analysis, simulation.
• Develop statistical and machine learning methods in R and Python: Linear and logistic regression, multivariate statistical models, time series forecasting, Natural language processing (NLP) text analysis, simulation.
• Create dynamic, on-demand data visualizations in Power BI to disseminate insights to students, staff, and faculty and support ongoing continuous improvement initiatives.
• Present and communicate findings to non-technical audiences, translating complex data into insights to shape department / university strategies and supporting executive decision-making. Show less

Toronto, Canada Area

• Managed all Digital Analytics and Reporting projects for one of Canada’s largest media companies, Cineplex Entertainment. Responsible for project planning, data collection and governance, reporting, predictive.
• Developed and executed analytics implementation plans for Cineplex’s Digital properties, establishing proper data collection protocols and implementing secure data warehouse systems, in conjunction with best practice.
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• Presentation of analytics results to technical and non-technical audiences, using creative reports and interactive web demonstrations.
• Developed data visualizations and dashboards to standardize reporting of national KPIs across Cineplex’s digital and mobile platforms. Show less

Toronto, Canada Area

• Managed all Analytics & Research programs for MLSE’s Marketing teams, developing Analytics project plans, research calendars, team budgets, and delivering data-led recommendations to both internal and external.
• Established MLSE’s Marketing Intelligence team, hiring and managing a team of analysts and CRM Marketing professionals. Provided ongoing coaching, objective-setting, technical training, and professional development.
• Analyzed multi-channel marketing campaign… Show more
• Analyzed multi-channel marketing campaign performance across digital advertising, social media, search (SEO), email, print, out-of-home, and other platforms, measuring campaign effectiveness and delivering.
• Developed interactive reports and data visualizations in Tableau, retrieving real-time data from MLSE websites, social channels, and mobile apps.
• Established a new consulting approach with the Sponsorship Sales & Service teams, delivering customized research insights to help identify new partner sales opportunities and to retain existing sponsors.

Toronto, Canada Area

• Managed MLSE’s CRM database and segmentation strategy, developing customer segments to better target relevant marketing content. Led A/B testing strategy and recommendations for email campaigns.
• Led MLSE’s customer insights program, executing all market research and customer experience (CX) research, from methodology design, to survey data collection, to quantitative and qualitative analysis for both internal.
• Developed MLSE’s data acquisition strategies for… Show more
• Developed MLSE’s data acquisition strategies for database growth on MLSE’s Digital platforms, as well as CRM data cleansing initiatives in collaboration with IT partners. Show less

Toronto, Canada Area

• Responsible for research planning, data collection, analysis, and report-writing for the Institute’s 20+ post-secondary programs. Extensive experience with designing and executing research studies, and delivering.
• Analyzed large datasets in Excel and SPSS, interpreting and presenting findings to non-technical audiences. Articles featured in three peer-reviewed healthcare journals.

Toronto, Canada Area

• Generated leads with prospective music publishing clients, adapting communication style to match a wide range of music personalities ranging from corporate to creative.
• Managed a high level of requests in an entrepreneurial environment, maintaining excellent organization, prioritization, and attention to detail in the role.

Toronto, Canada Area

• Authored an independent report, collecting key workload indicators from the Ontario Ministry of Health and Long-Term Care. Analyzed data in SPSS, Stata and Excel.

Master’S Degree, Management Analytics

Bachelor’S Degree, Economics & Political Science

Activities and Societies: University of Toronto Students' Union