Event director for Big Green Egg's annual flagship event, “EGGtoberfest.” Negotiated and managed promotional partnership activities with likeminded brands. Developed brand messaging and media deployment strategies. Directed PR, digital and media agencies. Planned, negotiated and directed all corporate event brand integration activities.

Specialized in research-based brand planning and strategy followed on by integrated marketing communications plan development, execution and project leadership. Worked collaboratively with teams of hand-picked creative, media and interactive pros assembled for each unique job. For small and mid-sized creative shops, consulted on improving work flow, the new business process and strategy development. Worked directly with leadership of these fine brands and agencies:Brands:AT&T WirelessAVG Internet Security SoftwareBeazer HomesDelta AirlinesHalifax Health Medical CenterHeineken USAInfor enterprise softwareKennesaw SkateparkPredator pool cuesSevananda Natural Foods MarketStreet League SkateboardingWinn-Dixie groceryAgencies:Bayless CroninBBDO - Atlanta & NYCBrighthouseBrandikonFenning Marketing GroupOnIdeasRightMindsTinRoof

Managed the Southern/Southeastern U.S. operations for the agency that launched Red Bull energy drink in North America. Our advertising, events and grassroots marketing efforts sustained Red Bull's 42% year-over-year sales growth and fought off all category interlopers including Coca Cola, Pepsi Co and Anheuser Busch.