As a Digital Strategy and Research Manager at PPAI, I led data-driven marketing research initiatives that provided actionable insights for digital campaigns. By leveraging consumer data, I helped increase member engagement by 25% and contributed to a 30% growth in advertising revenue. My role involved working cross-functionally to develop and implement strategies that informed SEO, Google Ads, Facebook Ads, and content marketing efforts. I successfully translated complex market research into comprehensive reports that drove digital marketing strategies for 14,000+ members. Additionally, I developed a proprietary data model that resulted in a 300% increase in member engagement, significantly optimizing marketing efforts and ad spend.Key Highlights:- 25% increase in member engagement through strategic research-driven marketing initiatives.Led cross-functional teams to optimize SEO, paid media, and content strategies.- Developed a data model that improved customer engagement by 300% and boosted advertising revenue by 30%.- Created and presented market insights that improved digital strategy and drove measurable growth.

At Fitzmindset, I managed comprehensive digital marketing campaigns that increased web traffic by 40% and enhanced lead generation through targeted SEO and content strategies. I reduced ad spend by 15% while maintaining strong ROI through data-driven performance analysis and campaign refinement. My efforts led to a 50% boost in engagement across social media platforms and improved email campaign performance, with open rates increasing by 22% and click-through rates by 15%. Additionally, I collaborated with cross-functional teams to align content and marketing strategies with business objectives, consistently optimizing user engagement and driving growth.Key Highlights:- Increased web traffic by 40% through strategic SEO and content initiatives.- Reduced ad spend by 15% while maintaining strong ROI through data-driven optimization.- Boosted social media engagement by 50% through influencer partnerships and content strategies.Improved email open rates by 22% and click-through rates by 15% with effective segmentation and A/B testing.

During my time at eXp Realty, I drove a 300% increase in property inquiries through targeted Facebook and Instagram campaigns, significantly enhancing visibility for listings and converting leads into sales. I played a key role in optimizing lead management by leveraging HubSpot, which contributed to a 200% increase in closed sales. By utilizing Google Analytics, I continuously refined campaign strategies, improving targeting and maximizing ROI. I also trained team members in best practices for digital marketing, including social media, SEO, and marketing automation, empowering them to lead campaigns and deliver better results.Key Highlights:- Increased property inquiries by 300% through targeted Facebook and Instagram campaigns.- Boosted closed sales by 200% by optimizing CRM processes using HubSpot.- Improved campaign performance through data-driven insights and Google Analytics.- Trained team members in digital marketing best practices, enhancing overall team performance.