Robert Goodfellow Email & Phone Number

32222 Plymouth Road Livonia Mi 48150

At Bill Brown Ford, I lead our dynamic marketing team with a strategic focus on enhancing our brand presence and boosting sales. My role involves a comprehensive array of responsibilities that leverage both creativity and analytical skills to drive our marketing objectives forward.Key Responsibilities:Digital Advertising: Expert in Google AdWords; I manage targeted advertising campaigns that increase our visibility and customer engagement.Website Management: Oversee the maintenance and updates of our website, ensuring it serves as an effective digital hub for our brand.Creative Design: Utilize the full Adobe Suite to design marketing materials that resonate with our audience and uphold our brand's aesthetic.Event Management: Coordinate and execute dealership events that enhance community engagement and drive sales initiatives.CRM Management: Administer our customer relationship management system to optimize customer interactions and improve sales outcomes.Inventory Management: Handle online inventory management, ensuring that our listings are up-to-date and accurately reflect our current offerings.Lead Tracking: Oversee call and lead tracking processes, analyzing performance data to refine our marketing strategies and sales approaches.Vendor Relationship Management: Maintain strong, productive relationships with vendors to ensure high-quality service delivery and alignment with our marketing goals.Social Media Management: Strategically manage our social media team to foster engagement, and promote brand loyalty across multiple channels.Community Engagement: Manage relationships with local communities, focusing on partnerships with charities to enhance our brand's community involvement.As a leader, I strive to foster a collaborative environment where innovative ideas can flourish. I am dedicated to not only meeting but exceeding our dealership’s marketing goals through effective team management and strategic campaign development.

As the owner of Rogo Media, I handled all aspects of the business. My company was focused on web and multimedia design. I helped companies enhance their brand and business processes through thoughtful designs. My goal was always to listen to customers' needs and provide them with a great experience.

As a dedicated Web and Graphic Designer at ISGN, I specialized in crafting engaging user interfaces and dynamic websites that enhanced user experience and elevated brand identity. My role involved close collaboration with the Sales department to ensure that our digital assets resonated with our target audiences and supported our sales objectives. Here's a snapshot of my key responsibilities:UI Design: Designed intuitive and aesthetically pleasing user interfaces for our internal and client-facing applications. I focused on optimizing user experience through responsive and user-centered designs.Website Design: Developed and maintained visually appealing and technically sound websites that aligned with our brand strategy. I handled everything from layout to function, ensuring a seamless web presence.Marketing Material Design: Created a wide range of marketing materials, including brochures, banners, and digital ads, that effectively communicated our brand’s message and drove engagement.Event Marketing: Designed promotional materials for events that not only captivated but also clearly conveyed the event's purpose, enhancing attendance and engagement.Multimedia Creation: Produced engaging multimedia content, including videos, animated graphics, and interactive presentations, that enriched our marketing campaigns and digital platforms.Cross-department Collaboration: Worked in tandem with the Sales team to produce materials that supported sales strategies, helping to achieve our commercial goals through compelling design.I was committed to leveraging my skills in graphic and web design to contribute to ISGN's success, ensuring that each design not only met but exceeded expectations.

I was responsible for managing the graphic design department, ensuring quality, and pre/post production.