Consulted with the Northern New Jersey Community Foundation marketing team to build, manage, and develop a social media strategy suited to their goals on Facebook and Instagram.Aggregated opportunities and designed and shared relevant organic content for each social media channel, achieving a 72.9% increase in social followers.Developed, designed, and A/B tested artwork and ad copy for a 30-day paid social media lead generation campaign on Facebook and Instagram, achieving a 60.8% above average cost-per-click efficiency.

Collaborated and led design and marketing teams to create, support, and manage the development and execution of all digital and traditional marketing assets to align with B2B/B2C clients and their related strategies, objectives, and budgets, emphasizing internal efficiency.Researched, initiated, and executed Digital Marketing efforts (SEM/SEO/PPC, Social Media, Email) and tracked and analyzed KPIs, identifying new opportunities to engage and optimize performance.Served as the primary client liaison with an in-depth understanding of their buyer personas, markets, and competitors, offering strategically-aligned solutions.Articulated benefits, features, and value of our B2B/B2C client's products and services as the lead copywriter and proofreader, including emails, social media, brochures, sell sheets, digital advertising, and video.Analyzed and developed monthly, quarterly, and yearly financial reports for key internal stakeholders to assess ROI and profit margins, offering detailed insight on areas of improvement and opportunities.

Planned, organized, and collaborated with internal and external project managers, content teams, and developers, executing and achieving strategic digital and traditional marketing objectives.Spearheaded quantitative and qualitative competitive research for clients and our agency, developing a data-backed understanding of competitive landscapes and implementing findings into campaigns. Facilitated cross-functional communication across all project stakeholders and initiated an optimized workflow between internal teams, clients, and vendors.Managed, tracked, and developed content in Adobe InDesign, Photoshop, and Illustrator to uphold our brand tone of voice and guidelines on all social media channels, including Facebook, Twitter, LinkedIn, Instagram, and YouTube.

Organized our social media calendar and developed a cross-channel strategy, resulting in a 150% growth in followers, engagement, and impressions and a 225% growth in website visitation.