Robert Kramer Email & Phone Number

Red Bank New Jersey

Chief Marketing OfficerMcLaughlin Global Network LLC & SWALA Red Bank New JerseyOversee marketing, engagement, and influence for McLaughlin Global Network LLC, an international company based in Red Bank New Jersey focusing on both private and public sector clients. Work directly under CEO John McLaughlin former Deputy Assistant Secretary of State and a Public Relations executive for high exposure clients.In this capacity I am responsible for developing a subsidiary consulting and boutique marketing, training, activation, and advertising company focused on the amusement, family entertainment, and the entertainment industry. Facilitated conversations with International constituents, dignitaries, corporations and organizations to supply heavy equipment to emerging markets in Africa. Develop collateral, print, and other media advertisements to initiate, enhance, and capture potential buyers in Africa. Handle all press, media exposure, and inquiries. Executed programs developed by the CEO to coordinate all business involved with an inaugural non-profit International Cultural and Educational program. Create content and marketing opportunities to enhance exposure and generate clients.

Erie, Pennsylvania Area

Freehold New Jersey

Guided all aspects of marketing, public relations, and promotions for anupscale amusement and entertainment center along with an adjoiningvenue hosting stage shows, dinner shows, gala’s, and ticketed eventsfor both facilities targeting high income consumers. Worked directlyunder the Chief Operating Officer to create profitable promotions, asuccessful grass roots marketing initiative, and oversee a multiplatform ofadvertising assets. Managed a team consisting of a PromotionsCoordinator, Affiliate Coordinator, Administrative Assistant, Social MediaManager, and more than twelve hourly team members with theultimate goal to successfully serve and grow our audience. Developed and executed a strategic mobile marketing planconsisting of offsite activations comprised of multiple streetteams, with an emphasis to drive new business, connect andtarget with specific consumers, and capture data. Created multiple alliances with local businesses and non profitsultimately developing a progressive park partner co-op programand diverse cross promotional network. Oversaw a fully integrated marketing campaign consisting ofprint, radio, television, billboard, social, digital, experiential, andmobile marketing. Worked directly with the ad agency and public relations firm tofacilitate and execute a multi media campaign from conception tointegration. Handled all creative and internal marketing for in housepromotions from collateral, to in park signage, programdevelopment, and execution. Created an affiliate program to gain access into multiple humanresource offices and hospitality venues to encourage andstimulate repeat visits and revenue enhancement opportunities. Handled all media and press inquires. Maintained web content, published email newsletters, monitoredall blog and social media content. Served as the Master of Ceremonies for multiple events providingopening act commentary for many headliners performing in theEvent Center Venue.

Crest Hill Illinois And Indianpolis In

Owned, operated, and managed the daily operations of a 26,000 square foot family entertainment and roller skating facility featuring a full service café, retail pro shop, play structure, 13,000 square foot of skating, a large game room with redemption prize center, and lazer tag attractions. Maximized sales and grew guest traffic by administrating and executing all financial, managerial, operational, sales, and marketing transactions for the facility. Produced award winning direct mail pieces, promotions, and other collateral recognized by the International Roller Skating Association.Vice President of Southland Roller Rink Inc. Responsible for all finacial & marketing responsibilites  Responsible for design and construction of a total renovation for Crest Hill location Planned, managed, and executed a set of systems, standard operating procedures, and successful marketing and advertising campaigns to maximize revenue. Developed a team hospitality guide, team member handbook, training program, risk management safety program, and ongoing in house education based training for all team members. Co-Created a web based software reservations system to schedule and book parties. Captured new business, restored client relationships from previous ownership, implemented quarterly marketing campaigns and increased sales and profits. Led a powerful management team consisting of a general manager, a sales manager, and food and beverage supervisor, along with over 60 part time team members.